European University Institute Library

TikTok, creativity and culture in short video, D. Bondy Valdovinos Kaye, Jing Zeng, Patrik Wikström

Label
TikTok, creativity and culture in short video, D. Bondy Valdovinos Kaye, Jing Zeng, Patrik Wikström
Language
eng
Bibliography note
Includes bibliographical references (pages 213-244) and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
TikTok
Nature of contents
bibliography
Oclc number
1282007343
Responsibility statement
D. Bondy Valdovinos Kaye, Jing Zeng, Patrik Wikström
Series statement
Digital media and society series
Sub title
creativity and culture in short video
Summary
"Since its acquisition and rebranding in 2018, TikTok has become one of the fastest growing platforms in the world. Moreover, it's the first Chinese-developed platform to find mainstream international success, carving its own niche in the global short video industry.In the first comprehensive exploration of TikTok, Kaye, Zeng, and Wikström provide a history of the emergent genre of short video and situate the platform within the cultures and controversies that have accompanied its dramatic growth. They provide an extensive overview of TikTok's functions and uses, the diverse markets in which the platform operates, and the issues of governance that have impacted its expansion. Once thought to be 'just for kids', the authors illustrate how TikTok is further transforming platform cultures and the dynamics of broader creative industries. TikTok, the authors argue, represents an evolutionary step in the way culture is produced and consumed on digital platforms." --, Provided by publisher
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