Bibliograph

The business of healthcare innovation, edited by Lawton R. Burns

Type

Label

The business of healthcare innovation, edited by Lawton R. Burns

Language

eng

Index

index present

Literary Form

non fiction

Main title

The business of healthcare innovation

Medium

electronic resource

Nature of contents

dictionaries

Oclc number

184904694

Responsibility statement

edited by Lawton R. Burns

Series statement

Cambridge Social Sciences eBooks

Summary

The Business of Healthcare Innovation is the first wide-ranging analysis of business trends in the manufacturing segment of the health care industry. In this leading edge volume, Professor Burns focuses on the key role of the 'producers' as the main source of innovation in health systems. Written by professors of the Wharton School and industry executives, this book provides a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. It analyses the market structures of these sectors as well as the business models and corporate strategies of firms operating within them. Most importantly, the book describes the growing convergence between these sectors and the need for executives in one sector to increasingly draw upon trends in the others. It will be essential reading for students and researchers in the field of health management, and of great interest to strategy scholars, industry practitioners and management consultants.--, Provided by publisher

Contributor