Digital innovation and entrepreneurship, Dick Whittington
Type
Label
Digital innovation and entrepreneurship, Dick Whittington
Language
eng
Index
index present
Literary Form
non fiction
Main title
Digital innovation and entrepreneurship
Medium
electronic resource
Nature of contents
dictionaries
Oclc number
1085675109
Responsibility statement
Dick Whittington
Series statement
Cambridge University Press - Higher Education Textbooks
Summary
The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout. Supplemen--, Provided by publisher
Table Of Contents
About innovation and entrepreneurship -- Framing the business -- Promotion and sales -- Delivery and operations -- Value capture -- Growth and scalability -- Intellectual property and protection -- Leadership and structure -- Key themes and summary points
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Subject
Content
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Incoming Resources
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