Sanchez, Ron
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- Creator of11
- Managing articulated knowledge in competence-based competition
- The modularity principle in product and organizational design
- Strategic flexibility in product competition
- Strategic product creation, managing new interactions of technology, markets and organizations
- Towards a science of strategic product design, system design, component modularity and product leveraging strategies
- Modularity, flexibility and knowledge management in product and organization design
- Competence-based strategic management, concepts and issues for theory, research and practice
- Integrating technology strategy and marketing strategy in a strategic product creation process
- Using distribution equity to leverage new products
- The modularity principle in product and organization design, achievind flexibility in the fusion of intended and emergent strategies in hypercompetitive product markets
- Higher-order organization and commitment in strategic options theory