Business analytics : text and cases

Resource Information

The work Business analytics : text and cases represents a distinct intellectual or artistic creation found in European University Institute Library. This resource is a combination of several types including: Work, Language Material, Books.

Label

Business analytics : text and cases

Title remainder

text and cases

Statement of responsibility

Tanushri Bangerjee, Arindam Banerjee

Creator

• Banerjee, Tanushri

Contributor

• Banerjee, Arindam

Author

• Banerjee, Arindam

Subject

• Business intelligence
• Decision making -- Statistical methods
• Management -- Statistical methods

Language

eng

Summary

Correct capture, analysis and interpretation of data can have an immense impact on business productivity. Therefore, business analytics has turned out to be a strategic need for sustainability and growth in this competitive world. Descriptive, predictive and prescriptive models and data mining techniques are increasingly being used to interpret large quantities of data for getting useful business insights. Business Analytics: Text and Cases deals with the end-to-end journey from planning the approach to a data-enriched decision-problem, to communicating the results derived from analytics models to clients. Using cases from all aspects of a business venture (finance, marketing, human resource and operations), the book helps students to develop the skill to evaluate a business case scenario, understand the business problems, identify the data sources and data availability, logically think through problem-solving, use analytics techniques and application software to solve the problem and be able to interpret the results. --

Assigning source

Provided by publisher

Illustrations

illustrations

Index

index present

Literary form

non fiction

Nature of contents

bibliography