Bibliograph

Navigating nationalism in global enterprise, a century of Indo-German business relations, Christina Lubinski

Type

Label

Navigating nationalism in global enterprise, a century of Indo-German business relations, Christina Lubinski

Language

eng

Index

index present

Literary Form

non fiction

Main title

Navigating nationalism in global enterprise

Medium

electronic resource

Nature of contents

dictionaries

Oclc number

1349279892

Responsibility statement

Christina Lubinski

Series statement

Cambridge studies in the emergence of global enterpriseCambridge Social Sciences eBooks

Sub title

a century of Indo-German business relations

Summary

Navigating Nationalism in Global Enterprise analyzes the role of nationalism in global business strategy, showing how multinationals act not just as drivers of globalization but also as sophisticated operators in a world of nations. Using the case study of German companies in colonial and post-colonial India, Christina Lubinski traces how nationalism's influence on business competitive strategies changed over the twentieth century and across major political turning points, such as two world wars and India's transition to independence. She highlights how national imaginings are both relational because they derive from comparisons with other nations, and historical because they mobilize the past to legitimize future aspirations. Lubinski stresses that learning from the past is how multinationals engage strategically with the content of nationalism - i.e., a nation's history, aspirations, and relationships with other nations. In India, German companies' competitiveness was continuously dependent on navigating nationalism and on understanding that nationalism and globalization are inextricably linked.--, Provided by publisher

Creator