Public information campaigns & opinion research, a handbook for the student & practitioner, edited by Hans-Dieter Klingemann and Andrea Rommele
Type
Label
Public information campaigns & opinion research, a handbook for the student & practitioner, edited by Hans-Dieter Klingemann and Andrea Rommele
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Public information campaigns & opinion research
Medium
electronic resource
Nature of contents
dictionaries
Oclc number
70774219
Responsibility statement
edited by Hans-Dieter Klingemann and Andrea Rommele
Series statement
SAGE research methods
Sub title
a handbook for the student & practitioner
Summary
Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools.--, Provided by publisher
Target audience
specialized
Subject
Content
Editor
Mapped to
Incoming Resources
- Has instance1