Developing advertising with qualitative research, Judith Wardle
Type
Label
Developing advertising with qualitative research, Judith Wardle
Language
eng
Bibliography note
Includes bibliographical references
Index
no index present
Literary Form
non fiction
Main title
Developing advertising with qualitative research
Medium
electronic resource
Nature of contents
dictionaries
Oclc number
738380240
Responsibility statement
Judith Wardle
Series statement
SAGE research methodsQualitative market research, 6
Summary
This title considers the contribution that qualitative market research can make to the development of advertising. It explores the potential contribution made by qualitative research within the specific demands of advertising development, but also reflects on its limitations.--, Provided by publisher
Target audience
specialized
Creator
Content
Is Derivative Of
Is Part Of
Mapped to
Incoming Resources
- Has instance1
Outgoing Resources
- Creator1
- Subject2
- Content1
- Is Derivative Of1
- Is Part Of1
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