Learning Google analytics, creating business impact and driving insights, Mark Edmondson
Type
Label
Learning Google analytics, creating business impact and driving insights, Mark Edmondson
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Learning Google analytics
Nature of contents
bibliography
Oclc number
1322367628
Responsibility statement
Mark Edmondson
Sub title
creating business impact and driving insights
Summary
"Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Rather than simply reporting what has happened, GA4's new cloud integrations enable more data activation, linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations. Author Mark Edmondson, Google developer expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations. Data, business, and marketing analysts will learn major facets of GA4's powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling. You'll explore common data activation use cases and get the guidance you need to implement them."--, Provided by publisher
Subject
Content
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Incoming Resources
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