Sixty to zero, an inside look at the collapse of General Motors--and the Detroit auto industry, Alex Taylor III ; foreword by Mike Jackson
Type
Label
Sixty to zero, an inside look at the collapse of General Motors--and the Detroit auto industry, Alex Taylor III ; foreword by Mike Jackson
Language
eng
Index
index present
Literary Form
non fiction
Main title
Sixty to zero
Oclc number
462905213
Responsibility statement
Alex Taylor III ; foreword by Mike Jackson
Sub title
an inside look at the collapse of General Motors--and the Detroit auto industry
Table Of Contents
GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '2 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inexorable collapse -- The end of the road
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Subject
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