The power of trust : how companies build it, lose it, regain it

Resource Information

The work The power of trust : how companies build it, lose it, regain it represents a distinct intellectual or artistic creation found in European University Institute Library. This resource is a combination of several types including: Work, Language Material, Books.

Label

The power of trust : how companies build it, lose it, regain it

Title remainder

how companies build it, lose it, regain it

Statement of responsibility

Sandra J. Sucher & Shalene Gupta

Creator

• Sucher, Sandra J

Contributor

• Gupta, Shalene

Author

• Gupta, Shalene

Subject

• Organizational behavior
• Corporate culture -- Moral and ethical aspects
• Trust
• Leadership -- Moral and ethical aspects

Language

eng

Summary

"Trust, at every level of business and society, has never mattered so much and at the same time. CEOs, managers, presidents, governors - leaders at every level and in every institution - face vexing issues and trade-offs. Many flounder, especially in a turbulent era when confronted with multiple crises and constituencies demanding change. How to bridge these gaps requires a new understanding of just what trust is, how it can be built, and regained when lost. Trust is, however, an elusive, even mushy, concept. Sandra Sucher and Shalene Gupta examine the science behind trust, grounding our understanding of why we humans trust in the first place, describing how customers, employees, community members and investors decide whether an organization or a person can be trusted. Creating and sustaining trust does not, they show, come from "reputation-building" and PR but by being the "real deal," creating products, services, and technologies that work, having good intentions, treating people fairly, and taking responsibility for all the impacts an organization creates, whether intended or not. Then, through a framing of how to think through the elements of trust - competence, motives, means, impact - combined with in-depth stories from twenty years of research we emerge with a new understanding of the business, economic and societal importance of trust and how to regain it once lost. How to, in short, bridge the gap from where you are to where you should be"--

Assigning source

Provided by publisher

Index

index present

Literary form

non fiction

Nature of contents

bibliography