Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader
Resource Information
The instance Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader represents a material embodiment of a distinct intellectual or artistic creation found in European University Institute.
The Resource
Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader
Resource Information
The instance Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader represents a material embodiment of a distinct intellectual or artistic creation found in European University Institute.
- Label
- Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader
- Title remainder
- how emotional appeals in political ads work
- Statement of responsibility
- Ted Brader
- Bibliography note
- Includes bibliographical references (pages 251-271) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life
- Control code
- ocm58985596
- Dimensions
- 24 cm.
- Extent
- xvi, 280 pages
- Isbn
- 9780226069890
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- Record ID
- u434669
- System control number
- (OCoLC)58985596
Context
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.eui.eu/resource/RvEnQYj7PnI/" typeof="Book http://bibfra.me/vocab/lite/Instance"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.eui.eu/resource/RvEnQYj7PnI/">Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.eui.eu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.eui.eu/">European University Institute</a></span></span></span></span></div>
