Bibliograph

Business Research Methods, An Applied Orientation, by S Sreejesh, Sanjay Mohapatra, M R Anusree

Type

Label

Business Research Methods, An Applied Orientation, by S Sreejesh, Sanjay Mohapatra, M R Anusree

Language

eng

resource.imageBitDepth

Literary Form

non fiction

Main title

Business Research Methods

Medium

electronic resource

Nature of contents

dictionaries

Oclc number

856550108

Responsibility statement

by S Sreejesh, Sanjay Mohapatra, M R Anusree

Series statement

Springer eBooks.

Sub title

An Applied Orientation

Summary

Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the book's website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.--, Provided by publisher

Table Of Contents

Introduction to Business Research -- Business Research Process -- Business Research Design: An Overview -- Exploratory Research Design -- Descriptive Research Design -- Causal Research Design: Experimentation -- Measurement and Scaling -- Questionaire Design -- Data Preparation and Preliminary Analysis -- Analysis of Variance (ANOVA) -- Regression Analysis -- Factor Analysis -- Cluster Analysis -- Logistic Regression -- Business Research Reports

Contributor

Creator