Bibliograph

The Rise of Marketing and Market Research, edited by H. Berghoff, P. Scranton, U. Spiekermann

Type

Label

The Rise of Marketing and Market Research, edited by H. Berghoff, P. Scranton, U. Spiekermann

Language

eng

Literary Form

non fiction

Main title

The Rise of Marketing and Market Research

Medium

electronic resource

Nature of contents

dictionaries

Oclc number

815755447

Responsibility statement

edited by H. Berghoff, P. Scranton, U. Spiekermann

Series statement

Palgrave ConnectWorlds of Consumption

Summary

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.--, Provided by publisher

Contributor

Subject