Statistics for marketing and consumer research, Mario Mazzocchi
Type
Label
Statistics for marketing and consumer research, Mario Mazzocchi
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Statistics for marketing and consumer research
Medium
electronic resource
Nature of contents
dictionaries
Oclc number
738380491
Responsibility statement
Mario Mazzocchi
Series statement
SAGE research methods
Summary
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as shows how it is applied.--, Provided by publisher
Target audience
specialized
Creator
Subject
Content
Mapped to
Incoming Resources
- Has instance1
Outgoing Resources
- Creator1
- Subject3
- Content1
- Mapped to1