European University Institute Library

Smartonomics, simple, powerful macroeconomic tools for success in an uncertain world, Shlomo Maital, D.V.R. Seshadri

eng

Includes index

illustrations

index present

non fiction

Smartonomics

975787460983784998

Shlomo Maital, D.V.R. Seshadri

simple, powerful macroeconomic tools for success in an uncertain world

In today’s global village, every manager is a global manager. Even if your business is putatively “local”, with no sales abroad, you still probably face various sorts of competition from competitors in other countries. Smartonomics provides global managers with a simple, powerful set of macroeconomic tools, many of which have been until now rather opaque for non-economists, that empower them to think independently, swim against the tide (when warranted), and at times enter markets when everyone else is abandoning them. It will provide managers a systemic, holistic picture of the global marketplace and the systemic risks it conceals. Throughout this book, readers will find numerous case studies, illustrating how smart managers transform risk into opportunity, as well as numerous action learning exercises, to help readers test whether they understand the eight tools well enough to employ them and through them achieve important insights. --, Provided by publisher