Managing international business in China, Xiaowen Tian
Type
Creator
1
Subject
3
Content
1
Label
Managing international business in China, Xiaowen Tian
Language
eng
Index
index present
Literary form
non fiction
Main title
Managing international business in China
Medium
electronic resource
Nature of contents
dictionaries
Oclc number
169909315
Responsibility statement
Xiaowen Tian
Series statement
Cambridge Social Sciences eBooks
Summary
With the rise of China in the world economy, investors from all over the world are moving to explore business opportunities in this market. Managing international business in a transition economy like China is a daunting challenge. Tian presents a practical guide to major managerial issues faced by foreign investors in the China market including strategic management of Guanxi, entry mode selection, alliance management, negotiation with Chinese partners, human resource management, marketing management, protection of intellectual property rights, and corporate financial management. These issues are analyzed in the light of relevant theoretical models of international business, with reference to current management practices of transnational corporations operating in China. With up-to-date case studies, questions for discussion and recommended readings at the end of each chapter, this book can be used as a textbook for postgraduate programmes in international business or other management disciplines, and as a textbook for executive training programmes. --, Provided by publisher
Table of contents
Look before leap -- Manage Guanxi strategically -- Select an entry mode -- Form an alliance -- Negotiate with Chinese partner -- Production operations management -- Marketing management -- Human resource management -- Protection of intellectual property rights -- Corporate finance considerations
Incoming Resources
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