European University Institute Library

Social media strategies for professionals and their firms, the guide to establishing credibility and accelerating relationships, Michelle Golden

eng

Includes bibliographical references (pages 317-323) and index

illustrations

index present

non fiction

Social media strategies for professionals and their firms

bibliography

635455460

Michelle Golden

the guide to establishing credibility and accelerating relationships

"Expert advice on growing your professional service firm or individual practice through social mediaShowing professionals and/or their marketers how to accomplish familiar marketing tactics in newer, slightly different ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own personal brand and on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional bloggingDiscusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sitesIncludes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences"--, Provided by publisher

Part 1: What -- What Firms Need to Know About Social Media -- Chapter 1: Defining and Understanding "Social Media" -- Chapter 2: Social Media Policies and Guidelines: Rules of Engagement. -- Chapter 3: Comparing Today's Most Popular Social Media -- Part 2: Why -- The "Why" Behind Using Social Media -- Chapter 4: Finding Business Purpose in Social Media. -- Chapter 5: Strategy Begins With "Who" -- Chapter 6: Integrated Marketing Tactics -- Chapter 7: Case Studies and Examples. -- Part 3: How -- How to Set up and Use the Tools -- Chapter 8: LinkedIn -- Chapter 9: Twitter -- Chapter 10: Facebook -- Chapter 11: Self-Publishing with Blogs -- Part 4: Tips -- Tips to Being Effective Online -- Chapter 12: Writing for the Web -- Chapter 13: Social Media Etiquette -- Chapter 14: Best Practices