Ecommerce analytics, analyze and improve the impact of your digital strategy, Judah Phillips
Type
Label
Ecommerce analytics, analyze and improve the impact of your digital strategy, Judah Phillips
Language
eng
Bibliography note
Includes bibliographical references (pages 319-328) and index
Index
index present
Literary Form
non fiction
Main title
Ecommerce analytics
Nature of contents
bibliography
Oclc number
910088261
Responsibility statement
Judah Phillips
Sub title
analyze and improve the impact of your digital strategy
Summary
Profit from analytics throughout the entire customer experience and lifecycle. Make the most of all the fast-changing data sources now available to you. For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists. Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences. Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales. Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy. Here are the answers you need to make the most of analytics in ecommerce: throughout your organization, across your entire customer lifecycle. --, Provided by Publisher
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Subject
Content
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