Bibliograph

Groundbreakers, how Obama's 2.2 million volunteers transformed campaigning in America, Hahrie Han, Elizabeth McKenna, and Jeremy Bird

Type

Label

Groundbreakers, how Obama's 2.2 million volunteers transformed campaigning in America, Hahrie Han, Elizabeth McKenna, and Jeremy Bird

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Groundbreakers

Medium

electronic resource

Nature of contents

dictionaries

Oclc number

894629619

Responsibility statement

Hahrie Han, Elizabeth McKenna, and Jeremy Bird

Series statement

Oxford scholarship online.

Sub title

how Obama's 2.2 million volunteers transformed campaigning in America

Summary

Missing from most accounts of the 2008 and 2012 campaigns to elect Barack Obama president is the story of how Obama for America organized 2.2 million volunteers into a grassroots army. Unlike many previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighbourhoods months - and even years - in advance of Election Day. This book describes how they did it

Target audience

specialized

Classification