European University Institute Library

Social media, enduring principles, Ashlee Humphreys, Northwestern University, Medill School of Journalism, Media, Integrated Marketing Communications

eng

Includes bibliographical references and index

maps

index present

non fiction

Social media

bibliography

908698924

Ashlee Humphreys, Northwestern University, Medill School of Journalism, Media, Integrated Marketing Communications

enduring principles

"Social Media: Enduring Principles" offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level. Each chapter is based on a set of core social science theories and concepts rather than platform-specific frameworks and findings. It aims to open a well-structured, well-grounded conversation about media transition and its effects. Filling the need for a standard academic text in the field, "Social Media : Enduring Principles" summarizes both foundational and state-of-the-art research and also presents a coherent framework for future research. It draws from longstanding theories in communication, journalism, sociology, and marketing, but also includes a number of contemporary case examples, making it a foundational text in the area.--, Provided by Publisher

The communication model -- Message types -- Measuring social media -- User interaction and co-creation -- Uses and benefits of social media -- Digital inequality, age, and social class -- Race and gender -- Social networks -- Virtual communities -- Social media marketing -- Cultural representation and practices -- Political life -- Economic and legal structures