European University Institute Library

Revenue Management in Manufacturing, State of the Art, Application and Profit Impact in the Process Industry, by Danilo Zatta

eng

0

non fiction

Revenue Management in Manufacturing

electronic resource

dictionaries

988834808

by Danilo Zatta

Springer eBooks.

State of the Art, Application and Profit Impact in the Process Industry

This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is. "With a strong historical focus on Revenue Management's Origins and by placing a robust emphasis on its importance in future uses in several industries, Danilo Zatta's book Revenue Management in Manufacturing will give you and your company the tools needed to improve profitability and performance.y Kevin Mitchell President, The Professional Pricing Society, Inc.--, Provided by publisher

Introduction -- Concepts and Application -- State of the Art and Perspectives of Revenue Management in the Process Industry -- Implementation of Revenue Management in the Process Industry in North America and Europe -- Use and Profit Impact of Revenue Management in the Process Industry -- Conclusions -- References -- Appendix A: Questionnaires -- Appendix B: Correlation Matrixes -- Appendix C: State of the Art and Implementation of Revenue Management in Germany