Bibliograph

Store wars, the FMCG battle for in-store and online success, Greg Thain and John Bradley

Type

Label

Store wars, the FMCG battle for in-store and online success, Greg Thain and John Bradley

Language

eng

Index

index present

Literary Form

non fiction

Main title

Store wars

Oclc number

827953159

Responsibility statement

Greg Thain and John Bradley

Sub title

the FMCG battle for in-store and online success

Table Of Contents

Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges

Contributor