Digital entrepreneurship, management, systems and practice, Vincenzo Morabito
Type
Label
Digital entrepreneurship, management, systems and practice, Vincenzo Morabito
Language
eng
Index
index present
Literary Form
non fiction
Main title
Digital entrepreneurship
Medium
electronic resource
Nature of contents
dictionaries
Oclc number
1292405596
Responsibility statement
Vincenzo Morabito
Series statement
Cambridge Social Sciences eBooks
Sub title
management, systems and practice
Summary
A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing and growing new digital ventures and outlining the skills that are necessary for digital entrepreneurs to succeed and lead. Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship, including social media and the Internet of Things. Finally, Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing and fashion. Digital Entrepreneurship will appeal to students and researchers in the areas of digital strategy/innovation and information systems management. It will also be of interest to practitioners looking to develop or innovate digital ventures.--, Provided by publisher
Creator
Subject
Content
Mapped to
Incoming Resources
- Has instance3