Coverart for item
The Resource What Chinese want : culture, communism, and China's modern consumer, Tom Doctoroff

What Chinese want : culture, communism, and China's modern consumer, Tom Doctoroff

Label
What Chinese want : culture, communism, and China's modern consumer
Title
What Chinese want
Title remainder
culture, communism, and China's modern consumer
Statement of responsibility
Tom Doctoroff
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Doctoroff, Tom
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Consumers
  • Consumers' preferences
  • Marketing
  • China
Label
What Chinese want : culture, communism, and China's modern consumer, Tom Doctoroff
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
  • Pt. 1, The Chinese worldview: -- Modern Middle Kingdom: old pipes, new palace
  • Pt. 2, Top down: doing business in China: -- Anta and always: an introduction to Chinese business -- The rise of Chinese brands: a distant dream -- Brand management in China: three golden rules -- Chinese recession tactics: how marketers can win during a downturn -- The Chinese boardroom: face and fear -- Tycoon Tang Jun's lost face: a Chinese business tragedy -- Managing China: stimulating creativity in a sea of convention -- Winning designs in China: standing out to fit in -- Digital China: liberated consumers. constricted corporations -- E-commerce in China: patriarchal benevolence -- Illegal DVDs: why piracy is here to stay -- The business of advertising in China: incremental progress, no breakthroughs
  • Pt. 3, The new, old Chinese consumer: -- Barbie, Starbucks, and COFCO: an introduction to Chinese consumerism -- The new middle class: constants and variables -- China's lower-tier cities: brighter eyes, bigger markets -- China's booming luxury market: gold mine or landmine? -- Car-crazy China: where ego and anxiety collide -- China's senior market: gray today, golden tomorrow -- China's ambivalent tiger moms: when in Rome... -- Young digital lives: a parallel universe of ambitious release -- The Chinese and food: survival and success
  • Pt. 4, Chinese society: -- Family and country and me: an introduction to Chinese society -- Codependence: China's middle class and the Communist Party -- The long, long march: civil society in China; The Sichuan earthquake aftermath: forging a new civil society?; China's dairy scandal: two steps back -- Life in Shanghai's lanes: a community affair -- A day at the Shanghai zoo: families in action -- Christmas in China: universal release, transactional gain -- Ritualistic observation: the dark matter of Chinese civilization -- Sex in China: prudence and prurience
  • Pt. 5, China and the world: -- Icons and identity: an introduction to China's engagement with the world -- China's worldview: don't rock our boat -- How China sees America: dangerous love -- The Obama brand in China: beware of cool cat; Standing up in China; Dealing with dissenters: pragmatism, not passion -- The Beijing Olympics and Shanghai Expo: party power plays; The torch relay: friend or foe, China perseveres; At the opening ceremony: China reveals its soul; Shanghai's World Expo: an internal affair -- China and its neighbors: colleagues, not friends; Japan and China: contrasting response to the financial crisis; Japan and China: contrasting response to natural disaster; A note on South Korea; China and India: a match made in heaven?
  • Pt. 6, Epilogue: -- The myths of modern China: -- Myth 1: Popular anger means the party's power is weakening -- Myth 2: American-style individualism is taking root -- Myth 3: Contemporary Chinese have no beliefs -- Myth 4: The internet will revolutionize China -- Myth 5: The Chinese market is, like Europe, many countries -- Myth 6: The Chinese consumer is inscrutable -- Myth 7: The Chinese growth model is in critical danger -- Myth 8: China Inc. will eat America's lunch -- Myth 9: China is the twenty-first century superpower -- Myth 10: China is militarily aggressive
Control code
FIEb17117793
Dimensions
25 cm.
Extent
xiv, 258 pages
Isbn
9780230340305
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)757838259
Label
What Chinese want : culture, communism, and China's modern consumer, Tom Doctoroff
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
  • Pt. 1, The Chinese worldview: -- Modern Middle Kingdom: old pipes, new palace
  • Pt. 2, Top down: doing business in China: -- Anta and always: an introduction to Chinese business -- The rise of Chinese brands: a distant dream -- Brand management in China: three golden rules -- Chinese recession tactics: how marketers can win during a downturn -- The Chinese boardroom: face and fear -- Tycoon Tang Jun's lost face: a Chinese business tragedy -- Managing China: stimulating creativity in a sea of convention -- Winning designs in China: standing out to fit in -- Digital China: liberated consumers. constricted corporations -- E-commerce in China: patriarchal benevolence -- Illegal DVDs: why piracy is here to stay -- The business of advertising in China: incremental progress, no breakthroughs
  • Pt. 3, The new, old Chinese consumer: -- Barbie, Starbucks, and COFCO: an introduction to Chinese consumerism -- The new middle class: constants and variables -- China's lower-tier cities: brighter eyes, bigger markets -- China's booming luxury market: gold mine or landmine? -- Car-crazy China: where ego and anxiety collide -- China's senior market: gray today, golden tomorrow -- China's ambivalent tiger moms: when in Rome... -- Young digital lives: a parallel universe of ambitious release -- The Chinese and food: survival and success
  • Pt. 4, Chinese society: -- Family and country and me: an introduction to Chinese society -- Codependence: China's middle class and the Communist Party -- The long, long march: civil society in China; The Sichuan earthquake aftermath: forging a new civil society?; China's dairy scandal: two steps back -- Life in Shanghai's lanes: a community affair -- A day at the Shanghai zoo: families in action -- Christmas in China: universal release, transactional gain -- Ritualistic observation: the dark matter of Chinese civilization -- Sex in China: prudence and prurience
  • Pt. 5, China and the world: -- Icons and identity: an introduction to China's engagement with the world -- China's worldview: don't rock our boat -- How China sees America: dangerous love -- The Obama brand in China: beware of cool cat; Standing up in China; Dealing with dissenters: pragmatism, not passion -- The Beijing Olympics and Shanghai Expo: party power plays; The torch relay: friend or foe, China perseveres; At the opening ceremony: China reveals its soul; Shanghai's World Expo: an internal affair -- China and its neighbors: colleagues, not friends; Japan and China: contrasting response to the financial crisis; Japan and China: contrasting response to natural disaster; A note on South Korea; China and India: a match made in heaven?
  • Pt. 6, Epilogue: -- The myths of modern China: -- Myth 1: Popular anger means the party's power is weakening -- Myth 2: American-style individualism is taking root -- Myth 3: Contemporary Chinese have no beliefs -- Myth 4: The internet will revolutionize China -- Myth 5: The Chinese market is, like Europe, many countries -- Myth 6: The Chinese consumer is inscrutable -- Myth 7: The Chinese growth model is in critical danger -- Myth 8: China Inc. will eat America's lunch -- Myth 9: China is the twenty-first century superpower -- Myth 10: China is militarily aggressive
Control code
FIEb17117793
Dimensions
25 cm.
Extent
xiv, 258 pages
Isbn
9780230340305
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)757838259

Library Locations

    • Badia FiesolanaBorrow it
      Via dei Roccettini 9, San Domenico di Fiesole, 50014, IT
      43.803074 11.283055
Processing Feedback ...