Coverart for item
The Resource Weaving analytics for effective decision making, Arindam Banerjee, Professor of Marketing, IIM Ahmedabad, Tanushri Banerjee, Associate Professor, Pandit Deendayal Petroleum University, Gandhinagar

Weaving analytics for effective decision making, Arindam Banerjee, Professor of Marketing, IIM Ahmedabad, Tanushri Banerjee, Associate Professor, Pandit Deendayal Petroleum University, Gandhinagar

Label
Weaving analytics for effective decision making
Title
Weaving analytics for effective decision making
Statement of responsibility
Arindam Banerjee, Professor of Marketing, IIM Ahmedabad, Tanushri Banerjee, Associate Professor, Pandit Deendayal Petroleum University, Gandhinagar
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1965-
http://library.link/vocab/creatorName
Banerjee, Arindam
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Banerjee, Tanushri
http://library.link/vocab/subjectName
  • Industrial management
  • Business
Label
Weaving analytics for effective decision making, Arindam Banerjee, Professor of Marketing, IIM Ahmedabad, Tanushri Banerjee, Associate Professor, Pandit Deendayal Petroleum University, Gandhinagar
Instantiates
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Acknowledgement -- An approach to build analytics capability to solve business problems -- Introduction: the practice of analytics and the associated "conundrum" -- Where to begin : managing organization's data inventory for effective decision support -- Useful approaches to mining information : building intuition of tools -- Resolving business problems with (predictive analytics) : scoping the objectives -- Communicating analytical output: numbers or narratives -- Analysis to analytics : building the infrastructure -- The analytic "state of affairs" -- Perspectives on knowledge process adoption in emerging economies -- Appendix 1 Railroad cleaning service (case) -- Appendix 2 ABV tyre company (case) -- Appendix 3 Marketing mix modelling -- Appendix 3a note on regression models -- Appendix 4 Logit modelling : a note -- Appendix 5 Interview guide for our industry research -- Appendix 6 Select cases of analytics adoption in Indian organizations -- About the authors
Control code
ocn990847476
Dimensions
23 cm
Extent
xiv, 162 pages
Isbn
9789386446763
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)990847476
Label
Weaving analytics for effective decision making, Arindam Banerjee, Professor of Marketing, IIM Ahmedabad, Tanushri Banerjee, Associate Professor, Pandit Deendayal Petroleum University, Gandhinagar
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Acknowledgement -- An approach to build analytics capability to solve business problems -- Introduction: the practice of analytics and the associated "conundrum" -- Where to begin : managing organization's data inventory for effective decision support -- Useful approaches to mining information : building intuition of tools -- Resolving business problems with (predictive analytics) : scoping the objectives -- Communicating analytical output: numbers or narratives -- Analysis to analytics : building the infrastructure -- The analytic "state of affairs" -- Perspectives on knowledge process adoption in emerging economies -- Appendix 1 Railroad cleaning service (case) -- Appendix 2 ABV tyre company (case) -- Appendix 3 Marketing mix modelling -- Appendix 3a note on regression models -- Appendix 4 Logit modelling : a note -- Appendix 5 Interview guide for our industry research -- Appendix 6 Select cases of analytics adoption in Indian organizations -- About the authors
Control code
ocn990847476
Dimensions
23 cm
Extent
xiv, 162 pages
Isbn
9789386446763
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)990847476

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