Coverart for item
The Resource Vertical Cooperative Advertising in Supply Chain Management : A Game-Theoretic Analysis, by Gerhard Aust, (electronic resource)

Vertical Cooperative Advertising in Supply Chain Management : A Game-Theoretic Analysis, by Gerhard Aust, (electronic resource)

Label
Vertical Cooperative Advertising in Supply Chain Management : A Game-Theoretic Analysis
Title
Vertical Cooperative Advertising in Supply Chain Management
Title remainder
A Game-Theoretic Analysis
Statement of responsibility
by Gerhard Aust
Creator
Author
Subject
Language
eng
Summary
In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers’ advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies’ advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.--
Member of
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Aust, Gerhard
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
sQi5pTEda2o
Image bit depth
0
Literary form
non fiction
Nature of contents
dictionaries
Series statement
  • Contributions to Management Science,
  • Springer eBooks.
http://library.link/vocab/subjectName
  • Production management
  • Economic theory
  • Operations research
  • Management science
  • Marketing
  • Decision making
  • Game theory
Label
Vertical Cooperative Advertising in Supply Chain Management : A Game-Theoretic Analysis, by Gerhard Aust, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://doi.org/10.1007/978-3-319-11626-6
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- Fundamentals -- Cooperative advertising models in supply chain management -- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain -- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer -- A manufacturer-retailer supply chain with fuzzy customer demand -- Resumé
Control code
978-3-319-11626-6
Dimensions
unknown
Edition
1st ed. 2015.
Extent
1 online resource (XXII, 149 pages)
File format
multiple file formats
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783319116266
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-3-319-11626-6
Other physical details
34 illustrations
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)908042108
Label
Vertical Cooperative Advertising in Supply Chain Management : A Game-Theoretic Analysis, by Gerhard Aust, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://doi.org/10.1007/978-3-319-11626-6
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- Fundamentals -- Cooperative advertising models in supply chain management -- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain -- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer -- A manufacturer-retailer supply chain with fuzzy customer demand -- Resumé
Control code
978-3-319-11626-6
Dimensions
unknown
Edition
1st ed. 2015.
Extent
1 online resource (XXII, 149 pages)
File format
multiple file formats
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783319116266
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-3-319-11626-6
Other physical details
34 illustrations
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)908042108

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