Coverart for item
The Resource Value Chain Marketing : A Marketing Strategy to Overcome Immediate Customer Innovation Resistance, by Stephanie Hintze, (electronic resource)

Value Chain Marketing : A Marketing Strategy to Overcome Immediate Customer Innovation Resistance, by Stephanie Hintze, (electronic resource)

Label
Value Chain Marketing : A Marketing Strategy to Overcome Immediate Customer Innovation Resistance
Title
Value Chain Marketing
Title remainder
A Marketing Strategy to Overcome Immediate Customer Innovation Resistance
Statement of responsibility
by Stephanie Hintze
Creator
Author
Subject
Language
eng
Summary
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers’ marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.--
Member of
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Hintze, Stephanie
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
WjWnrN58BYc
Image bit depth
0
Literary form
non fiction
Nature of contents
dictionaries
Series statement
  • Contributions to Management Science,
  • Springer eBooks.
http://library.link/vocab/subjectName
  • Marketing
  • Management
  • Industrial management
  • Computer simulation
Label
Value Chain Marketing : A Marketing Strategy to Overcome Immediate Customer Innovation Resistance, by Stephanie Hintze, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://doi.org/10.1007/978-3-319-11376-0
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Focus and Scope: Introduction -- Conceptual and Methodological Foundation: Dealing with Value Chains -- Marketing Supplier Innovations -- Research Design and Methodology -- Qualitative Studies: Pilot Study -- Case Study -- Computational Modeling: Agent-Based Simulation Study -- Integrating Findings: Discussion of Findings -- Conclusions -- Appendix: Details - Pilot Study -- Details - Case Study -- Details - Agent-Based Simulation Study
Control code
978-3-319-11376-0
Dimensions
unknown
Edition
1st ed. 2015.
Extent
1 online resource (XX, 259 pages)
File format
multiple file formats
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783319113760
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-3-319-11376-0
Other physical details
91 illustrations
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)1127169220
Label
Value Chain Marketing : A Marketing Strategy to Overcome Immediate Customer Innovation Resistance, by Stephanie Hintze, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://doi.org/10.1007/978-3-319-11376-0
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Focus and Scope: Introduction -- Conceptual and Methodological Foundation: Dealing with Value Chains -- Marketing Supplier Innovations -- Research Design and Methodology -- Qualitative Studies: Pilot Study -- Case Study -- Computational Modeling: Agent-Based Simulation Study -- Integrating Findings: Discussion of Findings -- Conclusions -- Appendix: Details - Pilot Study -- Details - Case Study -- Details - Agent-Based Simulation Study
Control code
978-3-319-11376-0
Dimensions
unknown
Edition
1st ed. 2015.
Extent
1 online resource (XX, 259 pages)
File format
multiple file formats
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783319113760
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-3-319-11376-0
Other physical details
91 illustrations
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)1127169220

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