Coverart for item
The Resource User Innovators in the Silver Market : An Empirical Study among Camping Tourists, by Konstantin Wellner, (electronic resource)

User Innovators in the Silver Market : An Empirical Study among Camping Tourists, by Konstantin Wellner, (electronic resource)

Label
User Innovators in the Silver Market : An Empirical Study among Camping Tourists
Title
User Innovators in the Silver Market
Title remainder
An Empirical Study among Camping Tourists
Statement of responsibility
by Konstantin Wellner
Creator
Author
Subject
Language
eng
Summary
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness. Contents The Silver Market Phenomenon Users as Main Source of Innovations Introduction to the Research Field: Camping & Caravanning Target Groups Researchers and students of Business Administration, Innovation Management and Marketing as well as Gerontology Interested persons in Innovation Management, Market Research and Consumer The Author Konstantin Wellner does research on the impact of demographic change on user innovation at the Hamburg University of Technology, focusing on the impact of age on characteristics and capability of older user innovators.--
Member of
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Wellner, Konstantin
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
jBifyudlSTw
Literary form
non fiction
Nature of contents
dictionaries
Series statement
  • Springer eBooks
  • Springer eBooks.
  • Forschungs-/Entwicklungs-/Innovations-Management
http://library.link/vocab/subjectName
  • Economic policy
  • Management
  • Tourism
Label
User Innovators in the Silver Market : An Empirical Study among Camping Tourists, by Konstantin Wellner, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-658-09044-9
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The Silver Market Phenomenon -- Users as Main Source of Innovations -- Introduction to the Research Field: Camping & Caravanning
Control code
978-3-658-09044-9
Dimensions
unknown
Extent
1 online resource (XVIII, 222 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658090449
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
35 illustrations
Specific material designation
remote
System control number
(OCoLC)904397968
Label
User Innovators in the Silver Market : An Empirical Study among Camping Tourists, by Konstantin Wellner, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-658-09044-9
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The Silver Market Phenomenon -- Users as Main Source of Innovations -- Introduction to the Research Field: Camping & Caravanning
Control code
978-3-658-09044-9
Dimensions
unknown
Extent
1 online resource (XVIII, 222 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658090449
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
35 illustrations
Specific material designation
remote
System control number
(OCoLC)904397968

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