Coverart for item
The Resource Use of Market Data in the Recruitment of High Potentials : Segmentation and Targeting in Human Resources in the Pharmaceutical Industry, by Jan Posthumus, (electronic resource)

Use of Market Data in the Recruitment of High Potentials : Segmentation and Targeting in Human Resources in the Pharmaceutical Industry, by Jan Posthumus, (electronic resource)

Label
Use of Market Data in the Recruitment of High Potentials : Segmentation and Targeting in Human Resources in the Pharmaceutical Industry
Title
Use of Market Data in the Recruitment of High Potentials
Title remainder
Segmentation and Targeting in Human Resources in the Pharmaceutical Industry
Statement of responsibility
by Jan Posthumus
Creator
Author
Subject
Language
eng
Summary
In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result of an interaction between four categories: the identified internal need for certain groups of high potentials; the scarcity of these groups of high potentials in the market; the attitudes, opinions, and strategies within human resources; and the technological capabilities. Depending on the situation, different recruitment instruments are used to recruit high potentials. However, the interviewees did not use an explicit high potential recruitment profile, though they implicitly search for varying combinations of high-potential characteristics such as: intelligence and agility, engagement, the ability to perform in various environments, and the ability to manage one’s energy levels. Contents Management and Identification of High Potentials Marketing Concepts Marketing within Human Resources Market Research Contingency Theory Implications for Recruiters and Corporate HR Target Groups Researchers, students, and practitioners in the fields of management, marketing, market research and human resources. The Author Dr. Jan Posthumus received his PhD from the International School of Management in Paris. He is now a guest lecturer at the Baden-Wuerttemberg Cooperative State University Loerrach, Germany.--
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Posthumus, Jan
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
gU6eTkcH1AQ
Literary form
non fiction
Nature of contents
dictionaries
Series statement
  • Springer eBooks
  • Springer eBooks.
http://library.link/vocab/subjectName
  • Market research
  • Marketing
  • Personnel management
Label
Use of Market Data in the Recruitment of High Potentials : Segmentation and Targeting in Human Resources in the Pharmaceutical Industry, by Jan Posthumus, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-658-10376-7
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Management and Identification of High Potentials.- Marketing Concepts -- Marketing within Human Resources.- Market Research.- Contingency Theory -- Implications for Recruiters and Corporate HR
Control code
978-3-658-10376-7
Dimensions
unknown
Extent
1 online resource (XIX, 203 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658103767
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
8 illustrations
Specific material designation
remote
System control number
(OCoLC)911266411
Label
Use of Market Data in the Recruitment of High Potentials : Segmentation and Targeting in Human Resources in the Pharmaceutical Industry, by Jan Posthumus, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-658-10376-7
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Management and Identification of High Potentials.- Marketing Concepts -- Marketing within Human Resources.- Market Research.- Contingency Theory -- Implications for Recruiters and Corporate HR
Control code
978-3-658-10376-7
Dimensions
unknown
Extent
1 online resource (XIX, 203 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658103767
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
8 illustrations
Specific material designation
remote
System control number
(OCoLC)911266411

Library Locations

    • Badia FiesolanaBorrow it
      Via dei Roccettini 9, San Domenico di Fiesole, 50014, IT
      43.803074 11.283055
Processing Feedback ...