Coverart for item
The Resource Tourist Destination Images and Local Culture : Using the Example of the United Arab Emirates, by Verena Schwaighofer, (electronic resource)

Tourist Destination Images and Local Culture : Using the Example of the United Arab Emirates, by Verena Schwaighofer, (electronic resource)

Label
Tourist Destination Images and Local Culture : Using the Example of the United Arab Emirates
Title
Tourist Destination Images and Local Culture
Title remainder
Using the Example of the United Arab Emirates
Statement of responsibility
by Verena Schwaighofer
Creator
Author
Subject
Language
eng
Summary
An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into the image strategies of image developers in this country. First of all, a detailed theoretical overview referring to various image types, the current image transfer including critical topics related to the religion of Islam, women’s role in society, behaviour, body language and dress code and the open-mindedness of the United Arab Emirates regarding local traditions related to the religion of Islam, is given. In the empirical part, a mixed method, including a qualitative media analysis (focusing on print and new media of image developers as well as newspaper articles published by journalists in the United Arab Emirates and the surrounding countries) and qualitative expert interviews are selected as appropriate research methodology. Contents Image and Destination Brands The Image of the United Arab Emirates The traditional Arabian Culture Target Groups Researchers and students in the fields of management and innovation in tourism Executives in these areas The Author Verena Schwaighofer wrote her master thesis under the supervision of Prof. Dr. Sc. Othmar M. Lehner at the Department of Innovation and Management in Tourism at Fachhochschule Salzburg, Austria.--
Member of
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Schwaighofer, Verena
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
WUX1g550XFA
Image bit depth
0
Literary form
non fiction
Nature of contents
dictionaries
Series statement
  • BestMasters,
  • Springer eBooks.
http://library.link/vocab/subjectName
  • Marketing
  • Management
  • Industrial management
Label
Tourist Destination Images and Local Culture : Using the Example of the United Arab Emirates, by Verena Schwaighofer, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://doi.org/10.1007/978-3-658-04521-0
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Image and Destination Brands -- The Image of the United Arab Emirates -- The traditional Arabian Culture
Control code
978-3-658-04521-0
Dimensions
unknown
Edition
1st ed. 2014.
Extent
1 online resource (XIII, 167 pages)
File format
multiple file formats
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658045210
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-3-658-04521-0
Other physical details
12 illustrations
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)868920892
Label
Tourist Destination Images and Local Culture : Using the Example of the United Arab Emirates, by Verena Schwaighofer, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://doi.org/10.1007/978-3-658-04521-0
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Image and Destination Brands -- The Image of the United Arab Emirates -- The traditional Arabian Culture
Control code
978-3-658-04521-0
Dimensions
unknown
Edition
1st ed. 2014.
Extent
1 online resource (XIII, 167 pages)
File format
multiple file formats
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658045210
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-3-658-04521-0
Other physical details
12 illustrations
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)868920892

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