The Resource The rise of marketing and market research, edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann
The rise of marketing and market research, edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann
Resource Information
The item The rise of marketing and market research, edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in European University Institute Library.This item is available to borrow from 1 library branch.
Resource Information
The item The rise of marketing and market research, edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in European University Institute Library.
This item is available to borrow from 1 library branch.
- Summary
- "Rhetoric about efficient markets is ubiquitous. The many products and businesses that have failed over the past centuries, however, tell a different story. Markets are inherently insecure, and they are made by individuals, businesses, and governments trying to understand and influence them, whether relying on practical experience, theoretical models, or new technologies. This activity is commonly called marketing and this book tells the fascinating history of modern marketing in the United States, Europe, and India."--
- Language
- eng
- Edition
- First edition.
- Extent
- vi, 312 pages
- Contents
-
- The origins of marketing and market research: information, institutions, and markets / Hartmuf Berghoff, Philip Scranton, and Uwe Spiekermann
- Selling Indian indigo in traditional and modern European markets, 1780-1910 / Alexander Engel
- "Cotton guessers": crop forecasters and the rationalizing of uncertainty in American cotton markets, 1890-1905 / Jamie L. Pietruska
- Mail-order doctors and market research, 1890-1930 / Daniel J. Robinson
- Marking metropolitan markets: information, intermediaries, and real estate in modern Paris / Alexia M. Yates
- Introducing small firms to international markets: the debates over the commercial museums in France and Germany, 1880-1910 / Séverine Antigone Marin
- Making the ledgers talk: customer control and the origins of retail data mining, 1920-1940 / Josh Lauer
- Markets, consumers, and the state: the uses of market research in government and the public sector in Britain, 1925-1955 / Stefan Schwarzkopf
- Mrs. Housewife and the ad men: advertising, market research, the mass consumption in postwar Britain / Sean Nixon
- Subliminal seduction: the politics of consumer research in post-World War II America / Kenneth Lipartito
- Gender realignment: the design and marketing of gas stations for women / Greg Donofrio
- The bad science and the black arts: the reception of marketing in socialist Europe / Patrick Hyder Patterson
- Isbn
- 9780230341067
- Label
- The rise of marketing and market research
- Title
- The rise of marketing and market research
- Statement of responsibility
- edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann
- Language
- eng
- Summary
- "Rhetoric about efficient markets is ubiquitous. The many products and businesses that have failed over the past centuries, however, tell a different story. Markets are inherently insecure, and they are made by individuals, businesses, and governments trying to understand and influence them, whether relying on practical experience, theoretical models, or new technologies. This activity is commonly called marketing and this book tells the fascinating history of modern marketing in the United States, Europe, and India."--
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Berghoff, Hartmut
- Dewey number
- 381.09
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1963-
- http://library.link/vocab/relatedWorkOrContributorName
-
- Scranton, Philip
- Spiekermann, Uwe
- Series statement
- Worlds of consumption
- http://library.link/vocab/subjectName
-
- Marketing
- Marketing research
- Economic history
- Label
- The rise of marketing and market research, edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier.
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent.
- Contents
- The origins of marketing and market research: information, institutions, and markets / Hartmuf Berghoff, Philip Scranton, and Uwe Spiekermann -- Selling Indian indigo in traditional and modern European markets, 1780-1910 / Alexander Engel -- "Cotton guessers": crop forecasters and the rationalizing of uncertainty in American cotton markets, 1890-1905 / Jamie L. Pietruska -- Mail-order doctors and market research, 1890-1930 / Daniel J. Robinson -- Marking metropolitan markets: information, intermediaries, and real estate in modern Paris / Alexia M. Yates -- Introducing small firms to international markets: the debates over the commercial museums in France and Germany, 1880-1910 / Séverine Antigone Marin -- Making the ledgers talk: customer control and the origins of retail data mining, 1920-1940 / Josh Lauer -- Markets, consumers, and the state: the uses of market research in government and the public sector in Britain, 1925-1955 / Stefan Schwarzkopf -- Mrs. Housewife and the ad men: advertising, market research, the mass consumption in postwar Britain / Sean Nixon -- Subliminal seduction: the politics of consumer research in post-World War II America / Kenneth Lipartito -- Gender realignment: the design and marketing of gas stations for women / Greg Donofrio -- The bad science and the black arts: the reception of marketing in socialist Europe / Patrick Hyder Patterson
- Control code
- FIEb17317757
- Dimensions
- 23cm.
- Edition
- First edition.
- Extent
- vi, 312 pages
- Isbn
- 9780230341067
- Media category
- unmediated
- Media MARC source
- rdamedia.
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
-
- FIE
- (OCoLC)745979549
- Label
- The rise of marketing and market research, edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier.
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent.
- Contents
- The origins of marketing and market research: information, institutions, and markets / Hartmuf Berghoff, Philip Scranton, and Uwe Spiekermann -- Selling Indian indigo in traditional and modern European markets, 1780-1910 / Alexander Engel -- "Cotton guessers": crop forecasters and the rationalizing of uncertainty in American cotton markets, 1890-1905 / Jamie L. Pietruska -- Mail-order doctors and market research, 1890-1930 / Daniel J. Robinson -- Marking metropolitan markets: information, intermediaries, and real estate in modern Paris / Alexia M. Yates -- Introducing small firms to international markets: the debates over the commercial museums in France and Germany, 1880-1910 / Séverine Antigone Marin -- Making the ledgers talk: customer control and the origins of retail data mining, 1920-1940 / Josh Lauer -- Markets, consumers, and the state: the uses of market research in government and the public sector in Britain, 1925-1955 / Stefan Schwarzkopf -- Mrs. Housewife and the ad men: advertising, market research, the mass consumption in postwar Britain / Sean Nixon -- Subliminal seduction: the politics of consumer research in post-World War II America / Kenneth Lipartito -- Gender realignment: the design and marketing of gas stations for women / Greg Donofrio -- The bad science and the black arts: the reception of marketing in socialist Europe / Patrick Hyder Patterson
- Control code
- FIEb17317757
- Dimensions
- 23cm.
- Edition
- First edition.
- Extent
- vi, 312 pages
- Isbn
- 9780230341067
- Media category
- unmediated
- Media MARC source
- rdamedia.
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
-
- FIE
- (OCoLC)745979549
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.eui.eu/portal/The-rise-of-marketing-and-market-research-edited/D57oSsbudoE/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.eui.eu/portal/The-rise-of-marketing-and-market-research-edited/D57oSsbudoE/">The rise of marketing and market research, edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.eui.eu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.eui.eu/">European University Institute Library</a></span></span></span></span></div>
