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The Resource The rise of marketing and market research, edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann

The rise of marketing and market research, edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann

Label
The rise of marketing and market research
Title
The rise of marketing and market research
Statement of responsibility
edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann
Creator
Contributor
Editor
Subject
Language
eng
Summary
"Rhetoric about efficient markets is ubiquitous. The many products and businesses that have failed over the past centuries, however, tell a different story. Markets are inherently insecure, and they are made by individuals, businesses, and governments trying to understand and influence them, whether relying on practical experience, theoretical models, or new technologies. This activity is commonly called marketing and this book tells the fascinating history of modern marketing in the United States, Europe, and India."--
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Berghoff, Hartmut
Dewey number
381.09
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1963-
http://library.link/vocab/relatedWorkOrContributorName
  • Scranton, Philip
  • Spiekermann, Uwe
Series statement
Worlds of consumption
http://library.link/vocab/subjectName
  • Marketing
  • Marketing research
  • Economic history
Label
The rise of marketing and market research, edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann
Link
https://opac.eui.eu/client/en_GB/default/search/detailnonmodal/ent:$002f$002fSD_ILS$002f0$002fSD_ILS:384500/one
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
The origins of marketing and market research: information, institutions, and markets / Hartmuf Berghoff, Philip Scranton, and Uwe Spiekermann -- Selling Indian indigo in traditional and modern European markets, 1780-1910 / Alexander Engel -- "Cotton guessers": crop forecasters and the rationalizing of uncertainty in American cotton markets, 1890-1905 / Jamie L. Pietruska -- Mail-order doctors and market research, 1890-1930 / Daniel J. Robinson -- Marking metropolitan markets: information, intermediaries, and real estate in modern Paris / Alexia M. Yates -- Introducing small firms to international markets: the debates over the commercial museums in France and Germany, 1880-1910 / Séverine Antigone Marin -- Making the ledgers talk: customer control and the origins of retail data mining, 1920-1940 / Josh Lauer -- Markets, consumers, and the state: the uses of market research in government and the public sector in Britain, 1925-1955 / Stefan Schwarzkopf -- Mrs. Housewife and the ad men: advertising, market research, the mass consumption in postwar Britain / Sean Nixon -- Subliminal seduction: the politics of consumer research in post-World War II America / Kenneth Lipartito -- Gender realignment: the design and marketing of gas stations for women / Greg Donofrio -- The bad science and the black arts: the reception of marketing in socialist Europe / Patrick Hyder Patterson
Control code
FIEb17317757
Dimensions
23cm.
Edition
First edition.
Extent
vi, 312 pages
Isbn
9780230341067
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations
System control number
  • FIE
  • (OCoLC)745979549
Label
The rise of marketing and market research, edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann
Link
https://opac.eui.eu/client/en_GB/default/search/detailnonmodal/ent:$002f$002fSD_ILS$002f0$002fSD_ILS:384500/one
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
The origins of marketing and market research: information, institutions, and markets / Hartmuf Berghoff, Philip Scranton, and Uwe Spiekermann -- Selling Indian indigo in traditional and modern European markets, 1780-1910 / Alexander Engel -- "Cotton guessers": crop forecasters and the rationalizing of uncertainty in American cotton markets, 1890-1905 / Jamie L. Pietruska -- Mail-order doctors and market research, 1890-1930 / Daniel J. Robinson -- Marking metropolitan markets: information, intermediaries, and real estate in modern Paris / Alexia M. Yates -- Introducing small firms to international markets: the debates over the commercial museums in France and Germany, 1880-1910 / Séverine Antigone Marin -- Making the ledgers talk: customer control and the origins of retail data mining, 1920-1940 / Josh Lauer -- Markets, consumers, and the state: the uses of market research in government and the public sector in Britain, 1925-1955 / Stefan Schwarzkopf -- Mrs. Housewife and the ad men: advertising, market research, the mass consumption in postwar Britain / Sean Nixon -- Subliminal seduction: the politics of consumer research in post-World War II America / Kenneth Lipartito -- Gender realignment: the design and marketing of gas stations for women / Greg Donofrio -- The bad science and the black arts: the reception of marketing in socialist Europe / Patrick Hyder Patterson
Control code
FIEb17317757
Dimensions
23cm.
Edition
First edition.
Extent
vi, 312 pages
Isbn
9780230341067
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations
System control number
  • FIE
  • (OCoLC)745979549

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