The Resource The persuasive effects of direct mail : a regression discontinuity approach, Alan Gerber, Daniel Kessler, Marc Meredith, (electronic resource)

The persuasive effects of direct mail : a regression discontinuity approach, Alan Gerber, Daniel Kessler, Marc Meredith, (electronic resource)

Label
The persuasive effects of direct mail : a regression discontinuity approach
Title
The persuasive effects of direct mail
Title remainder
a regression discontinuity approach
Statement of responsibility
Alan Gerber, Daniel Kessler, Marc Meredith
Creator
Contributor
Subject
Language
eng
Summary
During the contest for Kansas attorney general in 2006, an organization sent out 6 pieces of mail criticizing the incumbent's conduct in office. We exploit a discontinuity in the rule used to select which households received the mailings to identify the causal effect of mail on vote choice and voter turnout. We find these mailings had both a statistically and politically significant effect on the challenger's vote share. Our estimates suggest that a ten percentage point increase in the amount of mail sent to a precinct increased the challenger's vote share by approximately three percentage points. Furthermore, our results suggest that the mechanism for this increase was persuasion rather than mobilization
Member of
Additional physical form
Also available in print.
Cataloging source
IT-FiEUI
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
NBER working paper series
Series volume
no. 14206
Label
The persuasive effects of direct mail : a regression discontinuity approach, Alan Gerber, Daniel Kessler, Marc Meredith, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=http://papers.nber.org/papers/
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Control code
FIEb14846603
Extent
1 volume
Form of item
electronic
Media category
computer
Media MARC source
rdamedia.
Media type code
c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)238012060
System details
  • System requirements: Adobe Acrobat Reader
  • Mode of access: World Wide Web
Label
The persuasive effects of direct mail : a regression discontinuity approach, Alan Gerber, Daniel Kessler, Marc Meredith, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=http://papers.nber.org/papers/
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Control code
FIEb14846603
Extent
1 volume
Form of item
electronic
Media category
computer
Media MARC source
rdamedia.
Media type code
c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)238012060
System details
  • System requirements: Adobe Acrobat Reader
  • Mode of access: World Wide Web

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