Coverart for item
The Resource The new public : professional communication and the means of social influence, Leon H. Mayhew, (electronic resource)

The new public : professional communication and the means of social influence, Leon H. Mayhew, (electronic resource)

Label
The new public : professional communication and the means of social influence
Title
The new public
Title remainder
professional communication and the means of social influence
Statement of responsibility
Leon H. Mayhew
Creator
Subject
Language
eng
Summary
Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable.--
Member of
Assigning source
Provided by publisher
Cataloging source
UkCbUP
http://library.link/vocab/creatorName
Mayhew, Leon H
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
Series statement
  • Cambridge cultural social studies
  • Cambridge Social Sciences eBooks
http://library.link/vocab/subjectName
  • Public relations
  • Communication
  • Influence (Psychology)
  • Manipulative behavior
  • Persuasion (Psychology)
Label
The new public : professional communication and the means of social influence, Leon H. Mayhew, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://doi.org/10.1017/CBO9780511520785
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. I. Rhetoric and the integration of society. 1. Public influence in modern society. 2. Rhetoric and reason -- pt. II. Influence. 3. Influence: capacity to persuade. 4. Habermas and Parsons: critical issues regarding influence. 5. Public influence: a new paradigm. 6. The differentiation of rhetorical solidarity -- pt. III. The New Public. 7. The emergence of the New Public: advertising, market research and public relations. 8. Political communication in the New Public. 9. Forums for the redemption of influence. 10. The rhetoric of presentation
Control code
CR9780511520785
Dimensions
unknown
Extent
1 online resource (xi, 332 pages)
Form of item
online
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9780521484930
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital, PDF file(s).
Specific material designation
remote
System control number
(OCoLC)708564050
Label
The new public : professional communication and the means of social influence, Leon H. Mayhew, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://doi.org/10.1017/CBO9780511520785
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. I. Rhetoric and the integration of society. 1. Public influence in modern society. 2. Rhetoric and reason -- pt. II. Influence. 3. Influence: capacity to persuade. 4. Habermas and Parsons: critical issues regarding influence. 5. Public influence: a new paradigm. 6. The differentiation of rhetorical solidarity -- pt. III. The New Public. 7. The emergence of the New Public: advertising, market research and public relations. 8. Political communication in the New Public. 9. Forums for the redemption of influence. 10. The rhetoric of presentation
Control code
CR9780511520785
Dimensions
unknown
Extent
1 online resource (xi, 332 pages)
Form of item
online
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9780521484930
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital, PDF file(s).
Specific material designation
remote
System control number
(OCoLC)708564050

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