Coverart for item
The Resource The last mile : creating social and economic value from behavioral insights, Dilip Soman ; with illustrations by Yue Zhuo

The last mile : creating social and economic value from behavioral insights, Dilip Soman ; with illustrations by Yue Zhuo

Label
The last mile : creating social and economic value from behavioral insights
Title
The last mile
Title remainder
creating social and economic value from behavioral insights
Statement of responsibility
Dilip Soman ; with illustrations by Yue Zhuo
Creator
Subject
Language
eng
Summary
Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial last mile where consumers come to their website, store, or sales representatives and make a choice. In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the psychology of choice, money, and time. It explains how to construct behavioral experiments and understand the data on preferences that they provide. Finally, it provides a range of practical tools with which to overcome common last mile difficulties. The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector. Appealing to anyone who was fascinated by Dan Ariely's Predictably Irrational, Richard Thaler and Cass Sunstein's Nudge, or Daniel Kahneman's Thinking, Fast and Slow but was not sure how those insights could be practically used, The Last Mile is full of solid, practical advice on how to put the lessons of behavioral science to work.--
Assigning source
Provided by Publisher
Cataloging source
NLC
http://library.link/vocab/creatorName
Soman, Dilip
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Economics
  • Economics
  • Human behavior
  • Human behavior
  • Choice (Psychology)
  • Decision making
Label
The last mile : creating social and economic value from behavioral insights, Dilip Soman ; with illustrations by Yue Zhuo
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
  • Choice repair
  • Choice architecture : a process approach
  • Decision crutches
  • Disclosures
  • Retailing
  • The last mile of the last mile
  • Appendix 1:
  • A glossary of behavioral phenomena and nudging concepts
  • Appendix 2:
  • Tools for the choice architect
  • The last mile
  • Choice architecture and nudging
  • Choice
  • Money
  • Time
  • A theory of decision points
  • Experiments and trials
  • Understanding preferences and judgments
Control code
FIEb17785212
Dimensions
24 cm.
Extent
xiii, 282 pages
Isbn
9781442650435
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)907661968
Label
The last mile : creating social and economic value from behavioral insights, Dilip Soman ; with illustrations by Yue Zhuo
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
  • Choice repair
  • Choice architecture : a process approach
  • Decision crutches
  • Disclosures
  • Retailing
  • The last mile of the last mile
  • Appendix 1:
  • A glossary of behavioral phenomena and nudging concepts
  • Appendix 2:
  • Tools for the choice architect
  • The last mile
  • Choice architecture and nudging
  • Choice
  • Money
  • Time
  • A theory of decision points
  • Experiments and trials
  • Understanding preferences and judgments
Control code
FIEb17785212
Dimensions
24 cm.
Extent
xiii, 282 pages
Isbn
9781442650435
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)907661968

Library Locations

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      Via dei Roccettini 9, San Domenico di Fiesole, 50014, IT
      43.803074 11.283055
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