Coverart for item
The Resource The business of healthcare innovation, edited by Lawton Robert Burns, (electronic resource)

The business of healthcare innovation, edited by Lawton Robert Burns, (electronic resource)

Label
The business of healthcare innovation
Title
The business of healthcare innovation
Statement of responsibility
edited by Lawton Robert Burns
Contributor
Editor
Subject
Language
eng
Summary
The Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals, biotechnology, platform technology, medical devices and information technology. For each sector, the book examines the basis and trends in scientific innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by more activist payers and consumers. Specific topics include market structure and competition, the economics and rationale of product development, pricing, sales and marketing, contract negotiations with buyers, alliances versus mergers, business strategies and prospects for growth. Written by professors of the Wharton School and industry executives, the book shows why healthcare sectors are such an important source of growth in any nation's economy.--
Assigning source
Provided by publisher
Cataloging source
UkCbUP
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Burns, Lawton R.
Series statement
Cambridge Social Sciences eBooks
http://library.link/vocab/subjectName
  • Medical care
  • Medical technology
  • Business forecasting
  • Economic forecasting
Label
The business of healthcare innovation, edited by Lawton Robert Burns, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://doi.org/10.1017/CBO9781139176620
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • The healthcare information technology sector / Adam C. Powell and Jeff C. Goldsmith
  • Healthcare innovation across sectors: convergences and divergences / Lawton R. Burns, David M. Lawrence and Stephen M. Sammut
  • Machine generated contents note: List of figures; List of contributors
  • The business of healthcare innovation in the Wharton School curriculum / Lawton R. Burns
  • The pharmaceutical industry: re-booted and re-invigorated / Jonathan P. Northrup with Marina Tarasova and Lee Kalowski
  • Pharmaceutical strategy and the evolving role of mergers and acquisitions (M & A) / Lawton R. Burns, Sean Nicholson and Joanna P. Wolkowski
  • The biotechnology sector
  • therapeutics / Cary G. Pfeffer
  • Biotechnology business and revenue models: implications for strategic alliances and capitalization / Stephen M. Sammut
  • The medical device sector / Kurt H. Kruger and Max A. Kruger
Control code
CR9781139176620
Dimensions
unknown
Edition
Second edition.
Extent
1 online resource (xxiv, 574 pages)
Form of item
online
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9781139176620
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital, PDF file(s).
Specific material designation
remote
System control number
(OCoLC)804847015
Label
The business of healthcare innovation, edited by Lawton Robert Burns, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://doi.org/10.1017/CBO9781139176620
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • The healthcare information technology sector / Adam C. Powell and Jeff C. Goldsmith
  • Healthcare innovation across sectors: convergences and divergences / Lawton R. Burns, David M. Lawrence and Stephen M. Sammut
  • Machine generated contents note: List of figures; List of contributors
  • The business of healthcare innovation in the Wharton School curriculum / Lawton R. Burns
  • The pharmaceutical industry: re-booted and re-invigorated / Jonathan P. Northrup with Marina Tarasova and Lee Kalowski
  • Pharmaceutical strategy and the evolving role of mergers and acquisitions (M & A) / Lawton R. Burns, Sean Nicholson and Joanna P. Wolkowski
  • The biotechnology sector
  • therapeutics / Cary G. Pfeffer
  • Biotechnology business and revenue models: implications for strategic alliances and capitalization / Stephen M. Sammut
  • The medical device sector / Kurt H. Kruger and Max A. Kruger
Control code
CR9781139176620
Dimensions
unknown
Edition
Second edition.
Extent
1 online resource (xxiv, 574 pages)
Form of item
online
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9781139176620
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital, PDF file(s).
Specific material designation
remote
System control number
(OCoLC)804847015

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