Coverart for item
The Resource The Replication of Retail Fashion Formats into Foreign Countries : A Qualitative Analysis, by Christoph Schröder, (electronic resource)

The Replication of Retail Fashion Formats into Foreign Countries : A Qualitative Analysis, by Christoph Schröder, (electronic resource)

Label
The Replication of Retail Fashion Formats into Foreign Countries : A Qualitative Analysis
Title
The Replication of Retail Fashion Formats into Foreign Countries
Title remainder
A Qualitative Analysis
Statement of responsibility
by Christoph Schröder
Creator
Author
Subject
Language
eng
Summary
Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail culture”, which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on their retail format abroad, which is known as an important success driver. They may transfer their format elements unchanged or may adapt those elements. One successful strategy is known to be an unchanged format replication, which is linked to the fashion industry. Contents Specification of successful format transfer strategies Design of core and peripheral format elements Strategy and format element changes over time in different countries Target Groups Lecturers and students in the field of international management, marketing, and retailing Practitioners in the field of retailing, marketing and international management About the Author Dr. Christoph Schröder defines and executes the global retail strategy, in particular for fashion within the world leader in business software. He received his doctoral degree from Trier University. .--
Member of
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Schröder, Christoph
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
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Literary form
non fiction
Nature of contents
dictionaries
Series statement
  • Springer eBooks
  • Springer eBooks.
  • Handel und Internationales Marketing Retailing and International Marketing,
http://library.link/vocab/subjectName
  • Globalization
  • Leadership
  • Marketing
Label
The Replication of Retail Fashion Formats into Foreign Countries : A Qualitative Analysis, by Christoph Schröder, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-658-07541-5
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Specification of successful format transfer strategies -- Design of core and peripheral format elements -- Strategy and format element changes over time in different countries
Control code
978-3-658-07541-5
Dimensions
unknown
Extent
1 online resource (XXI, 271 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658075415
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
11 illustrations
Specific material designation
remote
System control number
(OCoLC)1059037774
Label
The Replication of Retail Fashion Formats into Foreign Countries : A Qualitative Analysis, by Christoph Schröder, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-658-07541-5
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Specification of successful format transfer strategies -- Design of core and peripheral format elements -- Strategy and format element changes over time in different countries
Control code
978-3-658-07541-5
Dimensions
unknown
Extent
1 online resource (XXI, 271 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658075415
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
11 illustrations
Specific material designation
remote
System control number
(OCoLC)1059037774

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