Coverart for item
The Resource The American Marshall Plan film campaign and the Europeans : a captive audience?, Maria Fritsche, (electronic resource)

The American Marshall Plan film campaign and the Europeans : a captive audience?, Maria Fritsche, (electronic resource)

Label
The American Marshall Plan film campaign and the Europeans : a captive audience?
Title
The American Marshall Plan film campaign and the Europeans
Title remainder
a captive audience?
Statement of responsibility
Maria Fritsche
Creator
Subject
Language
eng
Summary
The US government launched the European Recovery Programme, otherwise known as the 'Marshall Plan', in order to save wartorn Europe from collapse in 1948. Yet while much is known about the economic side of the Marshall Plan, the extensive film campaign that accompanied it has been largely overlooked until now. The American Marshall Plan Film Campaign and the Europeans is the first book to explore the use of the Marshall Plan films and, importantly, their distribution and reception across Europe. The study examines every available film -- the 170 that remain from the 200 estimated to have been made -- and looks at how they were designed to instil hope, argue the case for economic restructuring and persuade the Europeans of the superiority of the liberal-capitalist system. The book goes on to reason that the films served as a powerful weapon in the cultural Cold War, but that the European audiences were by no means passive victims of the US propaganda effort. Maria Fritsche discusses the Marshall Plan films in the context of countries across Western, Northern and Southern Europe, covering the majority of the 17 European countries that participated in the Plan in the process. The book incorporates 70 images and utilises a vast number of archival sources to explore the strategies the US adopted to sway the minds of the Europeans, the problems they encountered in the process and, not least, the varied responses of the European audiences. It is a vital study for any scholar or student keen to know more about postwar recovery in Europe, the legacy of the Second World War or America's relationship with Europe in the 20th century.--
Assigning source
Provided by Publisher
http://library.link/vocab/creatorName
Fritsche, Maria
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Bloomsbury eBooks.
http://library.link/vocab/subjectName
  • Marshall Plan
  • Economic assistance, American
  • Motion picture industry
  • Reconstruction (1939-1951)
  • Europe
  • United States
Label
The American Marshall Plan film campaign and the Europeans : a captive audience?, Maria Fritsche, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=http://dx.doi.org/10.5040/9781350009363?locatt=label:secondary_bloomsburyCollections
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
bpp09261590
Dimensions
unknown
Extent
1 online resource (xvi, 344 pages)
File format
unknown
Form of item
online
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9781350009363
Isbn Type
(online)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Quality assurance targets
unknown
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)1029954336
Label
The American Marshall Plan film campaign and the Europeans : a captive audience?, Maria Fritsche, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=http://dx.doi.org/10.5040/9781350009363?locatt=label:secondary_bloomsburyCollections
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
bpp09261590
Dimensions
unknown
Extent
1 online resource (xvi, 344 pages)
File format
unknown
Form of item
online
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9781350009363
Isbn Type
(online)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Quality assurance targets
unknown
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)1029954336

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