Coverart for item
The Resource Staying the Consumption Course : Exploring the Individual Lock-in Process in Service Relationships, by Benjamin Krischan Schulte, (electronic resource)

Staying the Consumption Course : Exploring the Individual Lock-in Process in Service Relationships, by Benjamin Krischan Schulte, (electronic resource)

Label
Staying the Consumption Course : Exploring the Individual Lock-in Process in Service Relationships
Title
Staying the Consumption Course
Title remainder
Exploring the Individual Lock-in Process in Service Relationships
Statement of responsibility
by Benjamin Krischan Schulte
Creator
Author
Subject
Language
eng
Summary
Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author ́s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp. Contents Theoretical Foundation: Path Dependence, Consumer Behavior and Service Relationship Research Model of the Consumer Lock-in Process Longitudinal Study with Service Consumers in a Higher Education Service Target Groups Researchers, teachers and students of business with a focus on consumer behavior and relationship-marketing, particularly the process in complex service relationships Executives and consultants in services companies with the core areas strategy, CRM, and customer retention The Author Benjamin Krischan Schulte obtained a Doctoral Degree in Business from Freie Universität Berlin in 2014.--
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Schulte, Benjamin Krischan
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
oievohtMZLA
Literary form
non fiction
Nature of contents
dictionaries
Series statement
  • Springer eBooks
  • Springer eBooks.
http://library.link/vocab/subjectName
  • Market research
  • Marketing
  • Operations research
Label
Staying the Consumption Course : Exploring the Individual Lock-in Process in Service Relationships, by Benjamin Krischan Schulte, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-658-08788-3
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
978-3-658-08788-3
Dimensions
unknown
Extent
1 online resource (XVII, 228 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658087883
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
28 illustrations
Specific material designation
remote
System control number
(OCoLC)902673645
Label
Staying the Consumption Course : Exploring the Individual Lock-in Process in Service Relationships, by Benjamin Krischan Schulte, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-658-08788-3
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
978-3-658-08788-3
Dimensions
unknown
Extent
1 online resource (XVII, 228 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658087883
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
28 illustrations
Specific material designation
remote
System control number
(OCoLC)902673645

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