Coverart for item
The Resource Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment, by Christian Lucas, (electronic resource)

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment, by Christian Lucas, (electronic resource)

Label
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment
Title
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness
Title remainder
Sponsorship in a National and International Environment
Statement of responsibility
by Christian Lucas
Creator
Author
Subject
Language
eng
Summary
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to improve and enhance customer experience to be able to engage in a conversation with them. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions. The second study examines international differences in sponsorship effectiveness of Formula One sponsors. Contents Comprehensive literature review on sponsorship effectiveness Effectiveness of leverage and activation instruments in sponsorship Country-specific differences in sponsorship effectiveness Managerial implications of the research findings Target Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event Management The Author Dr. Christian Lucas received his degree from the Carl-Friedrich-Gauß Faculty of the Technische Universität Braunschweig, Germany, under the supervision of Prof. Dr. David M. Woisetschläger. He also worked as managing partner in an event agency, serving sponsors at global Formula 1 GPs and as project manager in the international Brand Management department of a car manufacturer.--
Member of
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Lucas, Christian
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
B2_H93INfYc
Literary form
non fiction
Nature of contents
dictionaries
Series statement
  • Springer eBooks
  • Springer eBooks.
  • Applied Marketing Science / Angewandte Marketingforschung
http://library.link/vocab/subjectName
  • International economics
  • Management
  • Marketing
Label
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment, by Christian Lucas, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-658-07684-9
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Comprehensive literature review on sponsorship effectiveness -- Effectiveness of leverage and activation instruments in sponsorship -- Country-specific differences in sponsorship effectiveness -- Managerial implications of the research findings
Control code
978-3-658-07684-9
Dimensions
unknown
Extent
1 online resource (XIX, 185 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658076849
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
23 illustrations
Specific material designation
remote
System control number
(OCoLC)1066620900
Label
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment, by Christian Lucas, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-658-07684-9
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Comprehensive literature review on sponsorship effectiveness -- Effectiveness of leverage and activation instruments in sponsorship -- Country-specific differences in sponsorship effectiveness -- Managerial implications of the research findings
Control code
978-3-658-07684-9
Dimensions
unknown
Extent
1 online resource (XIX, 185 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658076849
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
23 illustrations
Specific material designation
remote
System control number
(OCoLC)1066620900

Library Locations

    • Badia FiesolanaBorrow it
      Via dei Roccettini 9, San Domenico di Fiesole, 50014, IT
      43.803074 11.283055
Processing Feedback ...