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The Resource Socialnomics : how social media transforms the way we live and do business, Erik Qualman

Socialnomics : how social media transforms the way we live and do business, Erik Qualman

Label
Socialnomics : how social media transforms the way we live and do business
Title
Socialnomics
Title remainder
how social media transforms the way we live and do business
Statement of responsibility
Erik Qualman
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1972-
http://library.link/vocab/creatorName
Qualman, Erik
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Social media
  • Internet marketing
  • Electronic commerce
Label
Socialnomics : how social media transforms the way we live and do business, Erik Qualman
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Contents
Foreword. -- Acknowledgments. -- About this book. -- Introduction. -- Word of mouth goes world of mouth. -- Social media = preventative behavior. -- Social media = braggadocian behavior. -- What we can learn from politics. -- I care more about what my neighbor thinks than what google thinks. -- Death of social schizophrenia. -- Winners and losers in a 140-character world. -- Next steps for companies and the "glass house generation". -- Social media rolodex and resources. -- Social ROI. -- Social success secrets (give them to me now!). -- Blogging : what works. -- 100+ social media tools. -- Making viral videos. -- Social media for B2B. -- Case studies. -- Faqs. -- Teacher and company resources & exercises. -- About the author
Control code
FIEb17190526
Dimensions
23 cm.
Edition
Second edition.
Extent
xviii, 316 pages
Isbn
9781118232651
Media category
unmediated
Media MARC source
rdamedia.
Other physical details
illustrations
System control number
(OCoLC)775028631
Label
Socialnomics : how social media transforms the way we live and do business, Erik Qualman
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Contents
Foreword. -- Acknowledgments. -- About this book. -- Introduction. -- Word of mouth goes world of mouth. -- Social media = preventative behavior. -- Social media = braggadocian behavior. -- What we can learn from politics. -- I care more about what my neighbor thinks than what google thinks. -- Death of social schizophrenia. -- Winners and losers in a 140-character world. -- Next steps for companies and the "glass house generation". -- Social media rolodex and resources. -- Social ROI. -- Social success secrets (give them to me now!). -- Blogging : what works. -- 100+ social media tools. -- Making viral videos. -- Social media for B2B. -- Case studies. -- Faqs. -- Teacher and company resources & exercises. -- About the author
Control code
FIEb17190526
Dimensions
23 cm.
Edition
Second edition.
Extent
xviii, 316 pages
Isbn
9781118232651
Media category
unmediated
Media MARC source
rdamedia.
Other physical details
illustrations
System control number
(OCoLC)775028631

Library Locations

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