Coverart for item
The Resource Social Media for Scientific Institutions : How to Attract Young Academics by Using Social Media as a Marketing Tool, by Daniel Hurrle, Julia Postatny, (electronic resource)

Social Media for Scientific Institutions : How to Attract Young Academics by Using Social Media as a Marketing Tool, by Daniel Hurrle, Julia Postatny, (electronic resource)

Label
Social Media for Scientific Institutions : How to Attract Young Academics by Using Social Media as a Marketing Tool
Title
Social Media for Scientific Institutions
Title remainder
How to Attract Young Academics by Using Social Media as a Marketing Tool
Statement of responsibility
by Daniel Hurrle, Julia Postatny
Creator
Contributor
Author
Author
Subject
Language
eng
Summary
This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions, and lead the reader gently through the topic. Contents Social Media Environment and Marketing Scientific Institutions and Young Academics Online Survey, Benchmark Analysis and Expert Interviews Social Media Concept: Content, Platforms, Monitoring Target Groups Researchers and students in the fields of business administration, marketing, communications, social media, public relations, and communications sciences Practitioners in these areas The Authors Daniel Hurrle and Julia Postatny completed their Master’s Degree under the supervision of Prof. Dr. Dirk-Mario Boltz in International Marketing Management (M.A.) at the Berlin School of Economics and Law. With several long-term stays in the USA, Canada, Singapore and Europe along with hands-on experience in international companies they gained outstanding skills and know-how for their future marketing career.--
Member of
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Hurrle, Daniel
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
  • M1bkKWU2ONg
  • 2CKH4rAmWzE
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Postatny, Julia.
Series statement
  • Springer eBooks
  • Springer eBooks.
  • BestMasters,
http://library.link/vocab/subjectName
  • Management
  • Marketing
  • Public administration
Label
Social Media for Scientific Institutions : How to Attract Young Academics by Using Social Media as a Marketing Tool, by Daniel Hurrle, Julia Postatny, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-658-08822-4
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Social Media Environment and Marketing -- Scientific Institutions and Young Academics -- Online Survey, Benchmark Analysis and Expert Interviews -- Social Media Concept: Content, Platforms, Monitoring
Control code
978-3-658-08822-4
Dimensions
unknown
Extent
1 online resource (XVIII, 117 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658088224
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
34 illustrations
Specific material designation
remote
System control number
(OCoLC)902675805
Label
Social Media for Scientific Institutions : How to Attract Young Academics by Using Social Media as a Marketing Tool, by Daniel Hurrle, Julia Postatny, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-658-08822-4
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Social Media Environment and Marketing -- Scientific Institutions and Young Academics -- Online Survey, Benchmark Analysis and Expert Interviews -- Social Media Concept: Content, Platforms, Monitoring
Control code
978-3-658-08822-4
Dimensions
unknown
Extent
1 online resource (XVIII, 117 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658088224
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
34 illustrations
Specific material designation
remote
System control number
(OCoLC)902675805

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