Coverart for item
The Resource Selected Essays on Corporate Reputation and Social Media : Collection of Empirical Evidence, by Markus Kick, (electronic resource)

Selected Essays on Corporate Reputation and Social Media : Collection of Empirical Evidence, by Markus Kick, (electronic resource)

Label
Selected Essays on Corporate Reputation and Social Media : Collection of Empirical Evidence
Title
Selected Essays on Corporate Reputation and Social Media
Title remainder
Collection of Empirical Evidence
Statement of responsibility
by Markus Kick
Creator
Author
Subject
Language
eng
Summary
In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the “social media brand value chain” paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base. Contents The Effect of Corporate Reputation on Health Insurance Choices in a Public-Policy-Shaped Environment of Premium Equality The Effects of Additional Contributions on Statutory Health Insurance Choices in Germany Social Media Effects along the Value Chain – A Narrative Review Corporate Brand Posts on Facebook – The Role of Interactivity, Vividness, and Involvement Target Groups Researchers & students of general- & health management, marketing, and social media Professionals of marketing, web agencies, and statutory health insurance funds The Author Dr. Markus Kick received his degree at the Institute for Market-based Management under supervision of Prof. Dr. Manfred Schwaiger at LMU Munich.--
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Kick, Markus
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
gSOjpSz7-fs
Literary form
non fiction
Nature of contents
dictionaries
Series statement
  • Springer eBooks
  • Springer eBooks.
http://library.link/vocab/subjectName
  • Health economics
  • Management
  • Marketing
Label
Selected Essays on Corporate Reputation and Social Media : Collection of Empirical Evidence, by Markus Kick, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-658-08837-8
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The Effect of Corporate Reputation on Health Insurance Choices in a Public-Policy-Shaped Environment of Premium Equality -- The Effects of Additional Contributions on Statutory Health Insurance Choices in Germany -- Social Media Effects along the Value Chain – A Narrative Review -- Corporate Brand Posts on Facebook – The Role of Interactivity, Vividness, and Involvement
Control code
978-3-658-08837-8
Dimensions
unknown
Extent
1 online resource (XI, 185 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658088378
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
11 illustrations
Specific material designation
remote
System control number
(OCoLC)903899705
Label
Selected Essays on Corporate Reputation and Social Media : Collection of Empirical Evidence, by Markus Kick, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-658-08837-8
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The Effect of Corporate Reputation on Health Insurance Choices in a Public-Policy-Shaped Environment of Premium Equality -- The Effects of Additional Contributions on Statutory Health Insurance Choices in Germany -- Social Media Effects along the Value Chain – A Narrative Review -- Corporate Brand Posts on Facebook – The Role of Interactivity, Vividness, and Involvement
Control code
978-3-658-08837-8
Dimensions
unknown
Extent
1 online resource (XI, 185 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658088378
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
11 illustrations
Specific material designation
remote
System control number
(OCoLC)903899705

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