The Resource Scale and scope effects on advertising agency costs

Scale and scope effects on advertising agency costs

Label
Scale and scope effects on advertising agency costs
Title
Scale and scope effects on advertising agency costs
Creator
Contributor
Language
eng
Member of
Cataloging source
IT-FiEUI
Index
no index present
Literary form
non fiction
Nature of contents
technical reports
Series statement
NBER working paper series
Series volume
no. 3463
Label
Scale and scope effects on advertising agency costs
Link
http://ezproxy.eui.eu/login?url=http://papers.nber.org/papers/
Instantiates
Publication
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Control code
FIEb11058183
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
System control number
(OCoLC)22683321
Label
Scale and scope effects on advertising agency costs
Link
http://ezproxy.eui.eu/login?url=http://papers.nber.org/papers/
Publication
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Control code
FIEb11058183
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
System control number
(OCoLC)22683321

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