Coverart for item
The Resource Regulating online behavioural advertising through data protection law, Jiahong Chen, (electronic resource)

Regulating online behavioural advertising through data protection law, Jiahong Chen, (electronic resource)

Label
Regulating online behavioural advertising through data protection law
Title
Regulating online behavioural advertising through data protection law
Statement of responsibility
Jiahong Chen
Creator
Subject
Language
eng
Summary
"This insightful book provides a timely review of the potential threats of advertising technologies, or adtech. It highlights the need to protect internet users not only from privacy risks, but also as consumers and citizens online dealing with a highly complex technological setting. Jiahong Chen illustrates a concise overview of the technical, economic and legal aspects of adtech together with coverage of other important areas. These include: the ongoing debates around online advertising and data protection, an up-to-date analysis of the application of the GDPR, and insights into both the practices and theories of the regulation of data protection law. The book provides a clear picture of what is truly at stake with online advertising practices, concluding with a critical assessment of the current regime and a proposed approach to reform data protection laws. This book will provide essential reading for researchers and law students requiring an overview of the legal framework and current practices, alongside legal practitioners and policymakers evaluating the benefits and risks of data-driven technologies"--
Member of
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Chen, Jiahong
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
Series statement
  • Elgar law, technology and society series
  • ElgarOnline eBooks
http://library.link/vocab/subjectName
Data protection
Label
Regulating online behavioural advertising through data protection law, Jiahong Chen, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://www.elgaronline.com/view/9781839108297.xml
Instantiates
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Contents: Part I: The set-up Introduction to regulating online behavioural advertising through data protection law -- 1.. The techno-economic landscape of oba -- Part II: The stakes . Claims of legitimate interests and societal benefits of oba -- 3. Individualistic and societal risks of oba -- Part III: The law 4. Data protection principles governing oba -- 5. Lawful grounds legitimizing data uses for oba -- 6. 'Consent + necessity 2.0': The regulatory blind spots -- Part IV: The possibilities -- 7. Diversifying the data protection regulatory toolbox conclusion to regulating online behavioural advertising through data protection law -- Index
Control code
eep9781839108303
Dimensions
unknown
Extent
1 online resource (232 pages).
Form of item
online
Isbn
9781839108303
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)1252724175
Label
Regulating online behavioural advertising through data protection law, Jiahong Chen, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://www.elgaronline.com/view/9781839108297.xml
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Contents: Part I: The set-up Introduction to regulating online behavioural advertising through data protection law -- 1.. The techno-economic landscape of oba -- Part II: The stakes . Claims of legitimate interests and societal benefits of oba -- 3. Individualistic and societal risks of oba -- Part III: The law 4. Data protection principles governing oba -- 5. Lawful grounds legitimizing data uses for oba -- 6. 'Consent + necessity 2.0': The regulatory blind spots -- Part IV: The possibilities -- 7. Diversifying the data protection regulatory toolbox conclusion to regulating online behavioural advertising through data protection law -- Index
Control code
eep9781839108303
Dimensions
unknown
Extent
1 online resource (232 pages).
Form of item
online
Isbn
9781839108303
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)1252724175

Library Locations

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      43.803074 11.283055
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