Coverart for item
The Resource Rebranding Europe : fundamentals for leadership communication, Stavros Papagianneas

Rebranding Europe : fundamentals for leadership communication, Stavros Papagianneas

Label
Rebranding Europe : fundamentals for leadership communication
Title
Rebranding Europe
Title remainder
fundamentals for leadership communication
Statement of responsibility
Stavros Papagianneas
Creator
Subject
Language
eng
Summary
Rebranding Europe explores why EU communication fails and how to make it succeed. The book examines the future of communication in Europe as the author envisions it, full of complex issues involving: the creation of a European public sphere, the European identity crisis, multilingualism, the lessons learned from the campaigns from the British referendum on EU membership, challenging myths and populism, communicating Europe, reputation strategy, grassroots communication, nation branding and supporting quality journalism. It provides recommendations and describes what can be done to show in a simple and clear way to the citizens what is the added value of the EU for their daily lives and how to rebrand Europe. --
Assigning source
Provided by publisher
Cataloging source
HLS
http://library.link/vocab/creatorName
Papagianneas, Stavros
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Intercultural communication
  • Communication
  • European Union countries
Label
Rebranding Europe : fundamentals for leadership communication, Stavros Papagianneas
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 165-172)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn992561157
Dimensions
24 cm
Extent
176 pages
Isbn
9789057186202
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)992561157
Label
Rebranding Europe : fundamentals for leadership communication, Stavros Papagianneas
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 165-172)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn992561157
Dimensions
24 cm
Extent
176 pages
Isbn
9789057186202
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)992561157

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