Coverart for item
The Resource Qualitative methods for marketplace research, Shay Sayre, (electronic resource)

Qualitative methods for marketplace research, Shay Sayre, (electronic resource)

Label
Qualitative methods for marketplace research
Title
Qualitative methods for marketplace research
Statement of responsibility
Shay Sayre
Creator
Subject
Language
eng
Summary
The author draws on techniques from anthropology, sociology psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.--
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Sayre, Shay
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE research methods
http://library.link/vocab/subjectName
Marketing research
Target audience
specialized
Label
Qualitative methods for marketplace research, Shay Sayre, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=http://methods.sagepub.com/book/qualitative-methods-for-marketplace-research
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
EDZ0000018742
Extent
1 online resource (xv, 255 pages)
Form of item
online
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9781412985543
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)1103587906
Label
Qualitative methods for marketplace research, Shay Sayre, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=http://methods.sagepub.com/book/qualitative-methods-for-marketplace-research
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
EDZ0000018742
Extent
1 online resource (xv, 255 pages)
Form of item
online
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9781412985543
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)1103587906

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