Coverart for item
The Resource Public Relations Capitalism : Promotional Culture, Publics and Commercial Democracy, by Anne M. Cronin, (electronic resource)

Public Relations Capitalism : Promotional Culture, Publics and Commercial Democracy, by Anne M. Cronin, (electronic resource)

Label
Public Relations Capitalism : Promotional Culture, Publics and Commercial Democracy
Title
Public Relations Capitalism
Title remainder
Promotional Culture, Publics and Commercial Democracy
Statement of responsibility
by Anne M. Cronin
Creator
Subject
Language
eng
Summary
'This book offers important insights about the role and significance of public relations in neoliberal societies. Theoretically rich and empirically grounded, it examines PR in both the commercial and charity sectors, developing a challenging, if rather unsettling, set of arguments about the displacement of political engagement and the emergence of "commercial democracy".' --Maureen McNeil, Lancaster University, UK This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed. Anne M. Cronin is a Reader in the sociology department at Lancaster University, UK. Her most recent book is Advertising, Commercial Spaces and the Urban (Palgrave, 2010).--
Member of
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Cronin, Anne M
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Springer eBooks
http://library.link/vocab/subjectName
  • Social sciences
  • Communication
  • Religion and culture
  • Mass media
  • Social sciences in mass media
Label
Public Relations Capitalism : Promotional Culture, Publics and Commercial Democracy, by Anne M. Cronin, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=http://dx.doi.org/10.1007/978-3-319-72637-3
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Introduction -- 2. Public Relations, Publics, Publicity: Neoliberal Capitalism’s Media and Mediation -- 3. Commercial Democracy and a New Social Contract: Brands and Corporate Reputation as ‘Commercial Promises’ -- 4. Charity PR and the Production of Social Values -- 5. Conclusion: Promotional Culture, PR as Commercial Speech, and the Politics of Lying
Control code
u424596
Dimensions
unknown
Extent
1 online resource (VII, 120 pages)
Form of item
online
Governing access note
  • \
  • Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783319726373
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-72637-3
Specific material designation
remote
System control number
(OCoLC)1020789413
Label
Public Relations Capitalism : Promotional Culture, Publics and Commercial Democracy, by Anne M. Cronin, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=http://dx.doi.org/10.1007/978-3-319-72637-3
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Introduction -- 2. Public Relations, Publics, Publicity: Neoliberal Capitalism’s Media and Mediation -- 3. Commercial Democracy and a New Social Contract: Brands and Corporate Reputation as ‘Commercial Promises’ -- 4. Charity PR and the Production of Social Values -- 5. Conclusion: Promotional Culture, PR as Commercial Speech, and the Politics of Lying
Control code
u424596
Dimensions
unknown
Extent
1 online resource (VII, 120 pages)
Form of item
online
Governing access note
  • \
  • Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783319726373
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-72637-3
Specific material designation
remote
System control number
(OCoLC)1020789413

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