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The Resource Plastic money : constructing markets for credit cards in eight postcommunist countries, Akos Rona-Tas and Alya Guseva

Plastic money : constructing markets for credit cards in eight postcommunist countries, Akos Rona-Tas and Alya Guseva

Label
Plastic money : constructing markets for credit cards in eight postcommunist countries
Title
Plastic money
Title remainder
constructing markets for credit cards in eight postcommunist countries
Statement of responsibility
Akos Rona-Tas and Alya Guseva
Creator
Contributor
Subject
Language
eng
Summary
In the United States, we now take our ability to pay with plastic for granted. In other parts of the world, however, the establishment of a "credit-card economy" has not been easy. In countries without a history of economic stability, how can banks decide who should be given a credit card? How do markets convince people to use cards, make their transactions visible to authorities, assume the potential risk of fraud, and pay to use their own money? Why should merchants agree to pay extra if customers use cards instead of cash? In Plastic Money, Akos Rona-Tas and Alya Guseva tell the story of how banks overcame these and other quandaries as they constructed markets for credit cards in eight postcommunist countries. We know how markets work once they are built, but this book develops a unique framework for understanding how markets are engineered from the ground up<U+0127> �by selecting key players, ensuring cooperation, and providing conditions for the valuation of a product. Drawing on extensive interviews and fieldwork, the authors chronicle how banks overcame these hurdles and generated a desire for their new product in the midst of a transition from communism to capitalism.--
Assigning source
Provided by Publisher
Cataloging source
CSt/DLC
http://library.link/vocab/creatorName
Rona-Tas, Akos
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1974-
http://library.link/vocab/relatedWorkOrContributorName
Guseva, Alya
http://library.link/vocab/subjectName
  • Credit cards
  • Consumer credit
  • Post-communism
Label
Plastic money : constructing markets for credit cards in eight postcommunist countries, Akos Rona-Tas and Alya Guseva
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Contents
Paying with cards -- The transition from a communist to a market economy -- Payment puzzles -- Credit puzzles -- The construction of card markets in Hungary, Poland and the Czech Republic -- Russia, Ukraine and Bulgaria -- Vietnam and China
Control code
FIEb17515403
Dimensions
24 cm.
Extent
xx, 318 pages
Isbn
9780804768573
Media category
unmediated
Media MARC source
rdamedia.
System control number
  • (NhCcYBP) 2013042646
  • (OCoLC)861966449
Label
Plastic money : constructing markets for credit cards in eight postcommunist countries, Akos Rona-Tas and Alya Guseva
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Contents
Paying with cards -- The transition from a communist to a market economy -- Payment puzzles -- Credit puzzles -- The construction of card markets in Hungary, Poland and the Czech Republic -- Russia, Ukraine and Bulgaria -- Vietnam and China
Control code
FIEb17515403
Dimensions
24 cm.
Extent
xx, 318 pages
Isbn
9780804768573
Media category
unmediated
Media MARC source
rdamedia.
System control number
  • (NhCcYBP) 2013042646
  • (OCoLC)861966449

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