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The Resource Persuasion in Self-improvement Books, by Jeremy Koay, (electronic resource)

Persuasion in Self-improvement Books, by Jeremy Koay, (electronic resource)

Creator
Summary
‘Positioned at the interface between ideology, discourse and text, Jeremy Koay’s exploration of self-improvement books provides a scholarly examination of the genre, scrutinising both the communicative intentions and textual means used by its writers.’ —Ian Bruce, Senior Lecturer, University of Waikato, New Zealand ‘In his book, Koay provides theoretically well-grounded inside view of self-improvement books based on both substantial and thoughtful analyses. A fascinating read.’ —Brian Paltridge, Professor of TESOL, University of Sydney, Australia This book investigates how persuasion relates to values in self-improvement literature, revealing the discursive practices used to persuade and engage their readers, and construct a credible persona. The author adopts a corpus-driven approach that encompasses an examination of genre analysis and linguistic features such as narrative, pronoun, grammar and structure. The book further draws on insights from original interviews with writers and readers of self-improvement books, as well as people who do not read the genre. It begins by providing a helpful overview of the concepts of ideology and genre. A brief history of self-improvement books and their values and assumptions provide the context for the analysis. Where relevant, linguistic features in self-improvement books are compared with other genres (e.g. academic text, conversation, news). This book will be of interest to students and scholars in the fields of linguistics, culture and media studies. Jeremy Koay is a New Zealand-based independent researcher and an education consultant at EduMaxi. His research interests include discourse analysis, English for specific purposes, genre studies, functional linguistics and applied linguistics.--
Language
eng
Work
Publication
Extent
1 online resource (XV, 86 pages)
Contents
  • Chapter 1. Introduction
  • Chapter 2. What are self-improvement books?
  • Chapter 3. What values underpin self-improvement books?
  • Chapter 4. Persuasion in context
  • Chapter 5. How do writers use language to gain readers’ trust?
  • Chapter 6. How do writers engage their readers?
  • 7. Conclusion
Isbn
9783030121495
Link
https://eui.idm.oclc.org/login?url=https://doi.org/10.1007/978-3-030-12149-5
Instance
Label
Persuasion in Self-improvement Books
Title
Persuasion in Self-improvement Books
Statement of responsibility
by Jeremy Koay
Creator
Subject
Language
eng
Summary
‘Positioned at the interface between ideology, discourse and text, Jeremy Koay’s exploration of self-improvement books provides a scholarly examination of the genre, scrutinising both the communicative intentions and textual means used by its writers.’ —Ian Bruce, Senior Lecturer, University of Waikato, New Zealand ‘In his book, Koay provides theoretically well-grounded inside view of self-improvement books based on both substantial and thoughtful analyses. A fascinating read.’ —Brian Paltridge, Professor of TESOL, University of Sydney, Australia This book investigates how persuasion relates to values in self-improvement literature, revealing the discursive practices used to persuade and engage their readers, and construct a credible persona. The author adopts a corpus-driven approach that encompasses an examination of genre analysis and linguistic features such as narrative, pronoun, grammar and structure. The book further draws on insights from original interviews with writers and readers of self-improvement books, as well as people who do not read the genre. It begins by providing a helpful overview of the concepts of ideology and genre. A brief history of self-improvement books and their values and assumptions provide the context for the analysis. Where relevant, linguistic features in self-improvement books are compared with other genres (e.g. academic text, conversation, news). This book will be of interest to students and scholars in the fields of linguistics, culture and media studies. Jeremy Koay is a New Zealand-based independent researcher and an education consultant at EduMaxi. His research interests include discourse analysis, English for specific purposes, genre studies, functional linguistics and applied linguistics.--
Member of
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Koay, Jeremy
Image bit depth
0
Literary form
non fiction
Nature of contents
dictionaries
Series statement
  • Postdisciplinary Studies in Discourse
  • Springer eBooks
  • Springer eBooks.
http://library.link/vocab/subjectName
  • Discourse analysis
  • Popular Culture
  • Film genres
  • Secularism
Label
Persuasion in Self-improvement Books, by Jeremy Koay, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://doi.org/10.1007/978-3-030-12149-5
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Chapter 1. Introduction -- Chapter 2. What are self-improvement books? -- Chapter 3. What values underpin self-improvement books? -- Chapter 4. Persuasion in context -- Chapter 5. How do writers use language to gain readers’ trust? -- Chapter 6. How do writers engage their readers? -- 7. Conclusion
Control code
978-3-030-12149-5
Dimensions
unknown
Extent
1 online resource (XV, 86 pages)
File format
multiple file formats
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783030121495
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
3 illustrations
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)1091242887
Label
Persuasion in Self-improvement Books, by Jeremy Koay, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://doi.org/10.1007/978-3-030-12149-5
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Chapter 1. Introduction -- Chapter 2. What are self-improvement books? -- Chapter 3. What values underpin self-improvement books? -- Chapter 4. Persuasion in context -- Chapter 5. How do writers use language to gain readers’ trust? -- Chapter 6. How do writers engage their readers? -- 7. Conclusion
Control code
978-3-030-12149-5
Dimensions
unknown
Extent
1 online resource (XV, 86 pages)
File format
multiple file formats
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783030121495
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
3 illustrations
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)1091242887

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